Tag: marketing strategy - Page 4

LinkedIn, with over 740 million members, has become the go-to social media platform for professionals across a variety of industries. While most individuals and businesses use LinkedIn to connect with potential employers, clients, or partners, there is an often-overlooked feature that can be a game-changer for brand building and audience engagement: LinkedIn Groups.

As a business owner or marketer, it's easy to get caught up in the excitement of generating new leads, as after all, new leads are the lifeblood of any business, representing potential to contribute to your bottom line. However, it's important to remember that not all leads are created equal, and not all of them are ready to buy from you right away. Patience and persistence are required by markets to developing relations with potential customers, nursing them over time to become paying customers.

Interpersonal conflicts are common in every business environment. Dealing with difficult people is an inevitable part of the workplace, and can be challenging, particularly when they constantly talk over you, one-up you, and don't respect what you say. Such individuals can be aggressive, dismissive, unresponsive, or just plain rude. When they dominate conversations, belittle your ideas, or refuse to acknowledge your contributions, it can make you feel devalued, frustrated, and even demotivated.

Understanding the underlying psychology behind their behaviour can give you a different perspective and help you develop effective coping strategies. By acknowledging their motives and learning how to respond to their behaviour, you can assert yourself confidently and maintain your composure. This not only improves your work environment but also helps you build stronger relationships with your colleagues, customers, and clients.

We’ve all been there. When we’re tired, your meal takes longer than you feel it should, or simply, you are frustrated with something that you deem to be basic but becomes very hard. I’m guilty of being “that” customer who desperately needs a revision mirror in that moment and have placed the blame on innocent customer service agents who are simply just doing their job.

Bad customer service is one thing, but quite often the actual customer needs to look in the mirror and see themselves.

Creating engaging and interactive content has become an essential part of any successful marketing strategy. With the rise of social media and mobile devices, audiences have become increasingly accustomed to consuming interactive content that they can engage with and share. Interactive content, such as interactive infographics and videos, provides a unique opportunity to connect with your audience in new and exciting ways.

With so many events taking place every day, it can be challenging to stand out and capture the attention of your target audience. This is where innovative event marketing comes in. Innovative event marketing involves using creative and unconventional methods to promote and market your event, to create a unique experience for attendees and attract a larger audience.

As an entrepreneur, you may know that marketing is a critical aspect when growing your business. Success is no longer guaranteed simply by creating good products or services as consumers demand more from businesses. Consumers are now looking for a transactional relationship with brands and this means they want to associate with businesses they believe in that align with their core values.

Traditional advertising methods, such as TV and print ads, must capture consumers' attention. The rise of experiential marketing, also known as engagement marketing or event marketing, has become a popular way for brands to create memorable experiences for their customers. 

You're scrolling through your social media feed, and you come across a post from one of your favourites. This isn't just any ordinary post; it features an authentic photo or video from someone who has used the product or service, sharing their experience. It could be a glowing review or a humorous and relatable story. Whatever it is, it catches your attention and piques your interest.

In today’s digital age, social media has become paramount in developing your marketing strategy, a dynamic yet often overlooked aspect of this being social listening; monitoring social media channels for mentions of your brand, competitors, industry, and any other relevant keywords.