I sat in my car on my one-hour journey to work in the frantic combustion of Melbourne peak hour traffic, I flicked the radio channel from Mix to Fox Fm to Nova trying to find some music, anything to pass the time. As per usual, there was no music playing but rather the drone of their voices over the latest hot gossip on celebrities and news of the world.

As they chatted about celebrities’ latest love affairs, divorces, D.U.I (drinking under the influence), drug dependencies and criminal convictions I wondered what a life of money and fame would be like.

Marketing Executive $65,000

Melbourne based

Marketing Eye is an innovative marketing consultancy firm that has offices in Australia and the US.

We are looking for an energetic and career-orientated Marketing Executive who shares the vision to bring the best marketing advice and solutions to small businesses in Victoria.

While we will train you on how to work with a number of small businesses across various industry sectors, we are seeking someone who has experience in marketing as well as a passion for it. You must have at least 3 to 4 years’ experience in marketing to apply for this position. And there is a real reason for this - our clients need to know that you have both succeeded and failed in marketing campaigns in the past and can extend that experience to future marketing campaigns conducted on behalf of our clients.

A marketing consultant is not necessarily a marketing consultant.

From one to another, they are completely different. Some have great skills in strategy, others in tactical development and execution of marketing plans. Some are great at communicating but not fully across social media or what role advertising plays in the digital age.

In the past year, I have travelled the world talking to marketers and each one has something different to offer. They all have honed their skills in one area or another.

I first started my involvement in the marketing industry 21 years ago at an advertising agency in  Queensland. I remember watching the owner of the business operate and being completely fascinated by his skills and creativity. He had started his career as a window dresser for David Jones and way back in the early nineties was making more than a million dollars profit out of 5 man agency. Incredible.

It's that time of year when we are seeking new recruits. But not just any recruit. A highly talented, goal orientated marketer that loves making a difference to small businesses. Must have experience in the position of Marketing Executive or Marketing Manager previously in Australia.

Marketing Executive - Melbourne based

An outstanding NSS advertisement, placed in Lloyd's List, which was developed by our creative team!

Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead from the off-set. Marketing Eye met with Michael Aldemir, Director of Spanish Doughnuts Australia for an initial brain storming session, from here the promotional strategy was developed and implemented.

Have you ever been part of a truly historical moment?

From the humble origins of Spanish churros hundreds of years ago in the mountain grasslands of Spain to the arrival of churro makers to Australia in the 1800s, people from all walks of life now enjoy eating churros.

On Saturday 20 August Melbourne's Federation Square is host to “The World’s First Churro Eating Competition” at 12 noon.  The event will see ten dedicated churro lovers battle it out for the title and the $1000 cash prize!

This moment in doughnut eating history, organised by churro specialists Spanish Doughnuts, is heralded as the doughnut lovers’ biggest challenge.  The lucky finalists will compete by eating as many platefuls of hot, fresh Spanish Doughnuts’ original churros (a golden crispy doughnut rolled in cinnamon sugar, with a fluffy centre) as they possibly can in two minutes.

“This type of event has never been done before so we are very excited to meet the world’s first ever ‘Churro Eating Champion’.  We have received hundreds of entries daily from avid doughnut lovers via our website and stores so it really will be a close competition” says Michael Aldemir, Director, Spanish Doughnuts Australia.

Also, as part of this historical event you can enjoy salsa dancing by taking part in the “Salsa Churro Dance Competition” at 12.15pm, which offers a $500 cash prize for the pair who can dance while keeping their churros intact!  This promises to be a fun event for all, come along and be part of Spanish Doughnut history!

For further information please visit www.spanishdoughnuts.com.au

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!

We all know that the best investment in small business that you can make is on your employees.

Every now and then I do a promotion just to see what the response is like. Today is one of those days.

This morning, I woke up to the sounds of vroom, vroom, vroom and instantly, I thought I could smell burning rubber.