Tag: sydney - Page 4

The most phenomenal changes are occuring in our business right now, and it is exciting and scary all at the same time.

We have four (4) gun marketing interns in our Sydney office, and given that they seemed to love chatting to each other and working together, we gave them a task to write a blog. We didn't expect quite this though...

Our expectations as marketing interns

Wow! How time has flown. This incredible thing happened to me on Friday and today I found out why Marketing Eye Sydney has finally found its soul and place as a high energy, high performing culture amongst an international marketing firm that breeds marketing professionals.

We have the most amazing marketing internship program, and the biggest benefit for us is the privilege to see people grow in confidence and capabilities. The fact that after an internship they should be able to go out into the world and add value to any entry-based marketing position, is something that we are extremely proud of.

We are all living in silos that are outside the real world and in little cubicles that where we control everything.

At first, we thought it was a brilliant idea. Innovation that gives us everything we want, at our finger tips, when we want it and how we want it.

Until...

Today I met with a remarkable, young woman who has the world at her feet. She is intelligent, well-spoken and might I add, well-presented... not that that means too much, but what I am alluding to is that she has the full package.

Just when I thought I was getting comfortable with millennials, I have been bombarded with a new type of marketer in the office.

It happens. You have all the best intentions and for some reason your marketing strategy isn't working. Believe it or not, it has happened to some of the biggest businesses on the planet; think Kodak and Microsoft. 

For the past week I have been in Sydney with two of my colleagues. It is an away trip for all of us, as we embark on working in one of our most central offices. Travelling with colleagues can be testing, just like any relationship. There is no truer saying than "it can make or break you".

At 7am this morning I was on a conference call to Dallas, discussing Marketing Eye's services with a prospect in the real estate industry. As we ran through our services, without even realising it, I discussed the things that we do that no-one else in the market does.

For instance: