Australian Fashion Designer Professes to Simple Marketing that Works
One of my good friends is incredibly talented. She has worked for some of Australia's most successful fashion houses as a designer and a few years back decided that she wanted to start her own brand.
I am a big advocate for women that have a go. Her label and namesake Sophie Moran Inc is worn by celebrities, models and people throughout the world that fall in love with her simple designs, great fabric and the wearability of her product. The brand is fun, sexy and can be worn anywhere. It's also a great gift for your nearest and dearest.
Like many great designers, she started her business from her kitchen table and it is now seen in more than 70 stores around the world. Her marketing is simple. Facebook. She cannot make enough product to cater for the demand from the stores that stock her products and her friends. Facebook showcases her latest designs and who is wearing it with what.
All the models are friends who just so happen to be either famous (and fabulous) or incredibly good looking. You won't see any anorexia girls on this page. Just healthy, sporty stylish women that genuinely love the Sophie Moran brand.
This is one of her latest designs. Check out her Facebook page and let me know what you think! As an Australian fashion designer, she rocks - big time!
I am a big advocate for women that have a go. Her label and namesake Sophie Moran Inc is worn by celebrities, models and people throughout the world that fall in love with her simple designs, great fabric and the wearability of her product. The brand is fun, sexy and can be worn anywhere. It's also a great gift for your nearest and dearest.
Like many great designers, she started her business from her kitchen table and it is now seen in more than 70 stores around the world. Her marketing is simple. Facebook. She cannot make enough product to cater for the demand from the stores that stock her products and her friends. Facebook showcases her latest designs and who is wearing it with what.
All the models are friends who just so happen to be either famous (and fabulous) or incredibly good looking. You won't see any anorexia girls on this page. Just healthy, sporty stylish women that genuinely love the Sophie Moran brand.
This is one of her latest designs. Check out her Facebook page and let me know what you think! As an Australian fashion designer, she rocks - big time!
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ReplyMens shoes
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ReplyMelinda
08 Apr 2013Having a professional Facebook page for your business is definitely a no-brainer for small business owners starting out. It allows for cost-effective and highly efficient access to an endless pool of valuable potential customers and also promotes free word-of mouth advertising from the get-go if you have a useful or attractive product/service. With smart brand management and consistent delivery of brand promises, it will easily spread like wildfire. However, it is essential to remember that social media can be a double-edged sword. One unhappy customer posting a negative review or experience on the social web can be disastrous for the brand if not managed properly and efficiently.
ReplyRyan Rowlings
06 Apr 2013Its great to see how social media has changed marketing and has given so much opportunity to new businesses such as Sophie Moran Inc. It allows for so much exposure to consumers and is becoming a great way to advertise.
ReplyJasmine
05 Apr 2013I love hearing these inspirational and motivating stories about everyday women achieving remarkable success in their field. Social Media has given everyday people the power to freely market their products and services worldwide. And whether people like it or not, social media is not a fad- it’s here to stay. Prospective clients are checking out businesses social media pages and if it hasn’t been updated in the last month with engaging content (or if they don’t have one at all!) they’re already behind their competitors. So inspiration needs to be taken from brands like Sophie Moran Inc. who built brand recognition, community and influence through simply using Facebook.
ReplyJackson Naulty
03 Apr 2013What a great success story and a testament to show just how useful advertising on social media sites such as Facebook can be to small businesses such as Sophie Moran inc.
ReplyWhat makes Facebook an incredibly useful tool for marketing ones business is not only the fact that it is free, but more importantly, gives a platform for the business to be seen by millions of users. We all know how fast things spread on the internet and social media, so with a great product there would be no telling how fast a page could erupt in popularity just from positive word of mouth.
Today, it is evident that more and more small businesses are using social media for advertising and spreading brand awareness to users to levels of great success as evident with Sophie Moran!
Will Bowman
02 Apr 2013This just shows what a great tool Facebook can be for promoting one's business, especially when there social network extends to like-minded people with similar attitudes!
ReplyEvidently, Sophie was able to grow a startup to a very successful business in a relatively quick way, all using the power of social media. What a great example for other startups and the use of social media!
pimp fans
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