Tag: CEO
Tuesday, 06 November 2018
What I struggle with most interviewing new hires
We are in a hiring phase with our company Marketing Eye and right now I am in Sydney hiring a number of new marketing staff. We are looking for people who can take the business to the next level and are able to fast and efficiently learn how we do business, why we do business and the many things that make up a great marketing resource.
Published in
Marketing
Wednesday, 26 September 2018
How marketers will be forced to be more nimble
Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more nimble when it comes to the purse strings.
Published in
Marketing
Tuesday, 22 August 2017
Motivation, business and teamwork with a female CEO
Catalyst, a non-profit organisation providing research services into women in the workforce recently reported that females made up only 16.3% of CEO positions and 34.1% of senior management positions in 2016.
Being a young woman with high hopes in business and seeing these kinds of statistics is both disheartening and motivating. On one hand, it pushes you to think “I can do this, I can really make a difference”, then some days you see the number of male figureheads of a company or even the country, shake your head and wonder if it’s worth it (pro tip: it is).
Being a young woman with high hopes in business and seeing these kinds of statistics is both disheartening and motivating. On one hand, it pushes you to think “I can do this, I can really make a difference”, then some days you see the number of male figureheads of a company or even the country, shake your head and wonder if it’s worth it (pro tip: it is).
Published in
Guest Blog
Tuesday, 10 September 2013
How do you know its time for a rebrand?
Driving back from Hilton Head in South Carolina on the weekend, #24yrold asked me what I thought of the new branding for Yahoo! I hadn't given it much thought and had mainly seen press around the rebrand that was negative - aimed directly at Marissa Mayer.
Published in
Marketing
Tuesday, 24 May 2011
Planking... who would have thought? CEO does it again.
Planking is the action of lying face down with arms to the sides of the body, in unusual public spaces and photographing it.
Marketing Eye CEO, Julie Schoneveld joined the craze today, together with Pip (the Director's dog). Planking is viral marketing at its best. There is not a day that goes by that there is not a report about planking.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Marketing Eye CEO, Julie Schoneveld joined the craze today, together with Pip (the Director's dog). Planking is viral marketing at its best. There is not a day that goes by that there is not a report about planking.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Published in
Marketing
Wednesday, 14 April 2010
IT firms hang on in wake of GFC
The IT industry is buying less hardware, says Andrew Thomas
It’s been a year of mixed fortunes for IT businesses.
Published in
Small Business Marketing
Wednesday, 19 January 2011
The biggest stars are often under your nose
What a week – actually, what a month!
It’s been a very big start to the new year and in many ways I am incredibly grateful. Business is booming and opportunities are out there for the taking. I have also given myself a new role in the company that I love so much – Marketing Eye.
It’s been a very big start to the new year and in many ways I am incredibly grateful. Business is booming and opportunities are out there for the taking. I have also given myself a new role in the company that I love so much – Marketing Eye.
Published in
Management