Tag: social media - Page 10
Friday, 30 November 2018
5 Things I have learned from other marketers
They are a weary bunch of people - those marketers. You find them hanging out at conferences, marketing events and sometimes the opening of an envelope. Other times, you find them sitting next to you on a flight, and that's really the one time you can find the one pearl of wisdom that will help you along your way.
Published in
Marketing
Friday, 20 July 2018
What millennials get that other's sometimes forget
Published in
Marketing
Wednesday, 24 January 2018
5 Marketing Strategies That You Could Be Doing Better
As we approach yet another public holiday, marketers are playing catch up. Sales departments need leads, management requires results and marketing is getting off to a slow start because someone thought that they could do all the work in January and things would happen at a faster pace, than they actually have.
Do not dispair. Fast-tracking your marketing campaigns and using some fail-proof marketing strategies to generate leads, and improve your brand communications can be done efficiently and effectively - if you know how.
Do not dispair. Fast-tracking your marketing campaigns and using some fail-proof marketing strategies to generate leads, and improve your brand communications can be done efficiently and effectively - if you know how.
Published in
Marketing
Wednesday, 15 November 2017
What if the world was watching?
A late afternoon flight back from Sydney saw me do something I never do - and that is watch a movie from Sydney to Melbourne. The movie in question was The Circle. Emma Watson, once again excels in her role with a social media company as an intern come celebrity leader, showcasing the fickle, yet real world of social media fame.
Published in
Marketing
Monday, 16 October 2017
Liabilities of Perfection. Does it Relate to the Weinstein Syndrome?
In the media or life in general, there is an expectation for everyone to be flawless. On social media, everyone appears impeccable - but when one investigates deep down the vault of reality, life appears far from what we see on our screens or on the news stand.
So why do so many of us feel the need to drive in this lane towards perfection? Are these expectations doing us more harm than good?
So why do so many of us feel the need to drive in this lane towards perfection? Are these expectations doing us more harm than good?
Published in
Management
Tuesday, 15 August 2017
How to build a high value Instagram following
Anyone can buy followers and likes on Instagram, but what does that achieve? The numbers don’t mean a thing for sales when they have come from robots who don’t need their product and don’t even have credit cards! (ha..ha…)
Published in
Small Business Marketing
Tuesday, 04 July 2017
If you don't have a marketing calendar, you're playing a dangerous game : Jay Baer
When I read this statement from Jay Baer, I am reminded about how important this is for each and every client we work for, and for ourselves for that matter.
So many companies still don't run a social media calendar, and yet it is so easy to do. With Hootsuite, Buffer and Coschedule, the whole process has become efficient, effective and results driven. All you have to do is experiment. While we read blogs that tell us the best time in which to post, if you do the maths and everyone posts at that time, then clearly it is the least effective time to post. Standing out from the crowd, within reason is important.
So many companies still don't run a social media calendar, and yet it is so easy to do. With Hootsuite, Buffer and Coschedule, the whole process has become efficient, effective and results driven. All you have to do is experiment. While we read blogs that tell us the best time in which to post, if you do the maths and everyone posts at that time, then clearly it is the least effective time to post. Standing out from the crowd, within reason is important.
Published in
Marketing
Monday, 03 July 2017
This financial year could cripple your business
Over the weekend, I was looking at our business plan, which is updated regularly, and I realised that I have absolutely no idea of what is to come. Like many entrepreneurs, we like to plan the year ahead, and have over-arching 5-year goals.
Published in
Marketing
Wednesday, 31 May 2017
University vs Real World Experience - Tips to break into the Marketing Industry
We will continue to have the University vs. real-world experience debate in this industry until the end of time, however, I feel this comes from those who sailed through Uni, didn’t take the information on board and showed up to every Wednesday morning lecture in the same clothes they wore out on Tuesday night. There is no substitute for education, whether that comes from practically undertaking tasks or learning theories and case studies in the classroom. In this competitive industry, you are required to wear many hats and need to be an ace of all trades to set yourself apart from other candidates. Here are the 3 best tips for young marketers breaking into the industry.
Published in
Marketing