Tag: Marketing Eye Blog - Page 2

SMS marketing is a highly effective way to reach out to customers and promote your business. With its high open rates, quick delivery, and wide reach, SMS marketing can be a powerful tool to engage with customers, drive conversions, and build brand loyalty. However, to create an effective SMS marketing campaign, businesses must approach it strategically and thoughtfully. In Australia, SMS marketing is governed by the Spam Act 2003, which outlines the rules that businesses must follow when sending SMS messages.

Keyword mapping is assigning specific keywords to individual pages on a website to improve search engine rankings and increase visibility to potential customers. For e-commerce businesses, effective keyword mapping is crucial for attracting and converting visitors into customers.

Effective keyword mapping also helps e-commerce businesses better understand their target audience and what they are searching for. By identifying high-volume, low-competition keywords, businesses can create more targeted and relevant product pages that meet the needs of their potential customers.

The following sections will cover several strategies for effective keyword mapping for e-commerce businesses.

As a business student with a growing love for marketing, I knew that internships played a crucial role in developing practical skills and gaining industry experience. Being able to apply my knowledge in a real-life setting was also very important to me as it gave me insightful knowledge on what to potentially expect at future roles. Therefore, when I got the opportunity to become an intern at Marketing Eye, although I was quite nervous, I was also very excited to dive into the world of marketing.

Building a strong and recognisable brand is essential for business success. A strong brand can help to increase customer loyalty, build trust, and differentiate your business from competitors. However, creating a strong brand is not a one-time effort, but an ongoing process that requires consistent and deliberate marketing efforts.

LinkedIn, with over 740 million members, has become the go-to social media platform for professionals across a variety of industries. While most individuals and businesses use LinkedIn to connect with potential employers, clients, or partners, there is an often-overlooked feature that can be a game-changer for brand building and audience engagement: LinkedIn Groups.

Marketing is critical for any enterprise, and an effective marketing strategy requires a well-balanced budget. When allocating funds for marketing, companies face a challenging decision between traditional and digital marketing.

The Internet of Things (IoT) has transformed our daily lives and created new business opportunities, especially in urban areas. One of the most significant impacts of IoT has been in cities, where the potential for real-time IoT marketing to connect with customers is expanding as cities become more connected. With the power of IoT, businesses can gather valuable data insights, provide personalised customer experiences, and improve their marketing ROI. From connected lighting to innovative transportation solutions, IoT marketing in urban settings offers a vast and continuously evolving range of possibilities.

As a business owner or marketer, it's easy to get caught up in the excitement of generating new leads, as after all, new leads are the lifeblood of any business, representing potential to contribute to your bottom line. However, it's important to remember that not all leads are created equal, and not all of them are ready to buy from you right away. Patience and persistence are required by markets to developing relations with potential customers, nursing them over time to become paying customers.

Social media has become an essential tool in modern-day marketing strategies. By leveraging platforms like Instagram, TikTok, Facebook, and Twitter, businesses can reach a broad audience and engage with their target audience on a more personal level. Social media allows businesses to showcase their products or services, build brand awareness, and connect with customers through regular posts, promotions, and user-generated content, and ultimately boost sales. Additionally, social media platforms offer a wealth of data and analytics to help businesses understand their audience and tailor their marketing strategies to better reach their target audience.

Interpersonal conflicts are common in every business environment. Dealing with difficult people is an inevitable part of the workplace, and can be challenging, particularly when they constantly talk over you, one-up you, and don't respect what you say. Such individuals can be aggressive, dismissive, unresponsive, or just plain rude. When they dominate conversations, belittle your ideas, or refuse to acknowledge your contributions, it can make you feel devalued, frustrated, and even demotivated.

Understanding the underlying psychology behind their behaviour can give you a different perspective and help you develop effective coping strategies. By acknowledging their motives and learning how to respond to their behaviour, you can assert yourself confidently and maintain your composure. This not only improves your work environment but also helps you build stronger relationships with your colleagues, customers, and clients.