Tag: Marketing Eye Blog - Page 8

Having a marketing strategy ensures that you can give your business the recognition it deserves. Many small businesses don’t deem a marketing strategy to be worth their time, but regardless of size, every business has something to gain through marketing. A well-developed small business marketing strategy will increase your brand awareness, improve your reputation, increase your conversion rate, boost your sales, and maximise your visibility.

Today marketing strategies are essential for a business to operate successfully. When these strategies become effective, they are the foundation of making a business succeed. 

Have you been uploading blogs or posting regularly on social media but struggling to see any results? The problem is most likely not your content but rather that your efforts may not be properly backed up by a strategy. Before creating social media content or blogs you should always start first with your marketing strategy and use your strategy to support your marketing plan.

One definition of customer journey is the route a person travels when engaging with your company's brand, product, or service. There are five stages to this process, first getting people to know about your brand and consider it in their decision process. Second getting them to purchase. Third, keeping them as consumers, and finally getting them to advocate for your brand in their own communities.

When it comes to storytelling, there's much more at play than simply ensuring your audience knows what will happen before, during, and after the story. You may improve your self-assurance as an author, public speaker, teacher, or even a dinner party visitor by brushing up on your storytelling abilities (including understanding how to tell a story and a few narrative methods.

The first 'e' businesses took off in the early 1990s and never looked back. The internet has grown exponentially in the thirty years since then. The main advantage of digital commerce is that you can reach a diverse range of prospects all over the world in relatively short periods of time while spending much less.

I’m a boss. Sometimes I have good days, and sometimes I have bad days. The energy of winning a deal or doing something uber creative sends me to the moon and when there are setbacks or I’m thinking about the weekend, I am quite possibly on ‘go slow’. You can imagine then, why I see ‘quiet quitting’ as just another marketing term for people to ignore and move on from.

My story about how I began interning at Marketing Eye is probably not very different from most. I arrived in Melbourne in February this year as an international student to complete the second half of my Master of Publishing and Communication degree. From the course name itself, you can probably guess that marketing was not one of the core subjects involved. My course and subjects revolved mostly around the publishing industry and communication via digital media.

Recently, I came across a famous fast food chain billboard which was promoting its newly launched product. A thought came across my mind as to why these multinational brands are using such old traditional ways of advertising to promote their new product as these would be better advertised on social media than on billboards. That’s when I saw the small symbols of Facebook, Instagram, Twitter, and YouTube on the billboard, and it suddenly struck me the main focus of the billboard was to direct the customers toward their social media platforms. This made me realize how traditional and digital media can co-exist in the same environment.  

Has your business ever performed so well on a promotion, yet was unable to convert them to sales and revenue? If this sounds familiar, there is a high chance your company may be dealing with ‘smarketing’ misalignment.