In a recent podcast conversation between Attain's CEO, Sharn Piper and Mellissah Smith, Founder and CEO of Robotic Marketer, the spotlight was on the power of data-driven marketing and the remarkable innovation behind Robotic Marketer. The engaging discussion covered a wide range of topics, shedding light on the constantly evolving marketing industry and the groundbreaking solutions offered by Robotic Marketer.
Mellissah Smith, Managing Director of Marketing Eye, has emphasised the importance of clients keeping their marketing agencies accountable for their use of AI in marketing. She suggests that clients should be asking their agencies where the cost-savings are if they are using AI, and if they are not using it, they should question why.
Hey guys, welcome to another episode of SEO On-Air. Whether you’ve started out with content marketing or have been doing it for a while, it never hurts to revisit your content strategy to make sure it’s up to date, engaging, and innovative for your customers.
Associate Professor Richi Nayak, a program leader with QUT’s Centre for Data Science, has combined artificial intelligence, machine learning and big data to develop a prototype of data-driven marketing platform called Robotic Marketer.
Published on Arm Treasure Data by Christina Stubler
You’re in marketing. It’s February, well past Groundhog Day, and you’re starting to get that Bill-Murray-repeatedly-stepping-in-the-same-darn-puddle feeling. And if you’re wondering where all January’s optimistic energy went, you’re not alone, according to the American Psychological Association. You need marketing inspiration right about now—from master marketers who’ve been there.