Aged Care Industry
Our Expertise in Aged Care Marketing
For over 20 years, Marketing Eye has been a trusted partner in the aged care industry, working with some of the largest aged care providers as well as single facilities, both for-profit and not-for-profit. We understand the unique challenges and opportunities within this sector, and we specialise in developing meaningful marketing strategies that drive results. Our extensive experience across all facets of the aged care sector from residential homes, NDIS, medical supplies services and aged care facilities, ensures that we can effectively address the needs and concerns of various stakeholders, from residents and their families to staff and board members.
Comprehensive Marketing Strategy Development
At Marketing Eye, we believe that a successful marketing strategy starts with a deep understanding of your organization’s vision and goals. Our team of experts will work closely with you to develop a bespoke marketing strategy tailored to your aged care facility. This includes:
- Market Analysis: In-depth research to understand your competitive landscape and target audience.
- Brand Positioning: Defining your unique value proposition and positioning your brand effectively in the market.
- Stakeholder Engagement: Creating strategies that consider the needs and expectations of all stakeholders involved.
- Tactical Planning: Developing a detailed plan that outlines the specific marketing activities and timelines.
Setting A Marketing Cadence and Web Development
- Monthly Campaigns: Regularly scheduled email campaigns to keep your audience informed and engaged.
- Content Creation: Professionally crafted email content that resonates with your target audience.
- Social Media: An engaging social media calendar with consistent posts across platforms like Facebook, Instagram and if required, Linkedin.
- Custom Design: Creating visually appealing, user-friendly websites tailored to your brand and audience.
- Responsive Design: Ensuring your website looks great and functions well on all devices, from desktops to mobile phones.
- SEO Optimisation: Improving your website’s visibility on search engines through keyword research, on-page optimisation and technical SEO.
- Blog Content: Creating SEO-focused blog posts that provide valuable information to your audience and drive organic traffic.
- Website Updates: Regular updates to keep your website current and aligned with best practices.
- Lead Generation Campaigns: Developing campaigns that convert website visitors into potential clients and inquiries.
- Content Management Systems: Implementing easy-to-use CMS platforms that allow you to update and manage your content effortlessly.
Marketing Eye's Aged Care Industry Portfolio
Our marketing consultancy firm has worked with start-ups all the way up through to some of the world’s largest aged care facilities. Marketing Eye helps companies to develop marketing strategies, branding, communications, lead generation campaigns and more. With extensive experience in aged care industry marketing, our marketing agency understands just how important it is to have a marketing plan in place and execution from talented marketers and creatives powering campaigns.
