Agriculture and Farming Products
Agricultural marketing requires a different strategy
While professionalism is key, it’s not everything. In fact, like any type of marketing, it’s all about the customer. What does the customer want to see, hear and feel when they receive a piece of marketing or branding that talks about your company and what you have to offer?
Our founder grew up in the country on a property outside of Charters Towers. From these humble beginnings, there is one thing that she has learned – it’s that transparency, honesty and follow-through is everything.
Something You Need To Know About Farmers
You see, farmers can see a “bullsh*t artist” when they see one. In fact, their radars are fairly spot on. But they still need products and services that many companies offer such as machinery, cars, staffing services, cattle yards and equipment, steel supplies, pumps, sheds, houses, fertilizer, grain, financial services, insurance and more.
When something looks expensive, it usually is. So investing too heavily in glossy marketing can sometimes backfire when talking to farmers, along with being too ‘WOKE’.
Capitalize on marketing to farmers
To market to farmers, it takes building trust and relationships. Attending field days, getting local press, and bush walking are all part of the parcel. Direct marketing still works well, along with advertising, brochures, website (and SEO), social media especially on Facebook and content marketing. They don’t mind the odd video too.
Marketing Eye provides companies with 6 and 12 month contracts to market to the agricultural industry starting from $2,000 per month. All of our services are in-house by full-time staff. There is no outsourcing to Asian countries, with a firm belief in employing locally.
If you are interested in working with a marketing agency that has worked extensively in the agricultural sector, contact us today.
Marketing Eye's Agriculture and Farming Products Portfolio
Marketing Eye is well-known globally for marketing strategy and planning. It’s something that we have built our business on. We have done marketing strategies for government organisations such as local, state and federal government, schools and training precincts. We have also done marketing for companies that sell professional services to farmers like legal, investments, accounting, bookkeeping, financial services and more.
However, what we are best known for is businesses that sell steel, pumps, sheds, fertilizers, grains, farming equipment, silos, machinery and horticultural services.
All of which, needs a strategy to be able to cut through the clutter and get in the hands of people on properties that make real decisions – fast.
Why outsourced marketing?
At Marketing Eye, we provide outsourced marketing services for small-medium sized businesses through to large corporations. Our marketing consultancy is supported by the latest technology in the market and delivered by an expert in-house team of marketing consultants across marketing, design, web, public relations and communications in Melbourne, Sydney and Brisbane.
Easy on-boarding process
We take you through how you can get the most out of your outsourced marketing department – us! Our marketing consultancy will outline what to expect from our marketing professionals and how to leverage our resources, contacts and strategies to improve your business outcomes.
Awesome team experiences
At Marketing Eye, our expert team of marketing consultants across Melbourne, Sydney and Brisbane are committed to delivering the best results and experiences for our partners. Our team’s best days are your best days, working together to achieve remarkable results.
Technology
Our marketing consultancy firm utilises the latest marketing technologies and researches new ways to help your business grow using technology platforms to create stronger customer engagement.
1,000 Strategies
Our experience shows - our marketing consultants have worked on more than 1,000 marketing strategies. This means we are experienced professional marketers, ready to help your business achieve its goals.
Affordable Outsourced Marketing
Our prices haven’t changed in ten years. This is because our priority is to help businesses grow. Our marketing consultancy firm gives you every opportunity to use outsourced marketing to be competitive in an ever-changing landscape.
Website and SEO
To ensure your website gives customers and prospects the best experience, we make sure it is designed to portray your business, products and services in the most user-friendly way. Our digital marketing strategy will also make sure your website is SEO is optimised to ensure customers can easily find you.
Start Today
Ready to catapult your business with your brand new marketing strategy? Get started today!
- 12 Month Marketing Services
- Dedicated Marketing Manager
- 18 Hours Marketing Services Per Month
- PR, Content, Digital, Web Included
- Free 3 Hours Intern
- Activation & Support
- Comprehensive Marketing Workshop
- Market Research
- Competitor Analysis
- SWOT Analysis
- 30-40 Pages Marketing Strategy
- Marketing Tactics
- Marketing Calendar
- Bespoke Website Design
- 8 pages of Designed User Interface
- Database Collation
- Content Management System
- Copywriting (300 words per page)
- 1 Set of Changes
- Marketing Workshop Presentation
- Marketing Consulting
- Senior Marketing Manager
- Onsite or Virtual
- 3-5 hour Presentation
- Group Discussion