Marketing Audit
Is your business performing at its best?
MARKETING AUDITS
At Marketing Eye, our expert marketing consultants want to ensure your business is utilising its marketing resources and creating the best potential outcomes. Every business should constantly be analysing and revising its marketing resources, departments and agencies. Our marketing cosultancy firm believes that a successful marketing strategy provides your business with the potential for further future growth and success. Marketing Eye is both Australia’s and the United States’ leading marketing audit consultancy firm, with over a decade’s worth of experience and knowledge in a wide range of fields and industries.
Disrupting the market one audit at a time
As a disruptive, market-leading marketing consultancy firm, we go into a wide variety of businesses with the mindset to modernise through innovation. What this means to a company seeking a marketing audit is simple; we deliver cost-saving opportunities, efficiencies and brand authenticity across all marketing and communication disciplines.
Marketing Eye is a company with five distinctive facets to our business. We are an outsourced marketing department, a marketing and agency audit consultancy, a technology developer and implementer, a media company and an educator. We enjoy taking each of these disciplines, and creating and delivering the highest quality and revolutionary best-practice for our partners.
The Relationship between Technology and Marketing
The marketing world is constantly evolving to keep up to date with the present trends technology creates. Allowing the Marketing Eye team to step into your business can be extremely beneficial as we have the available resources to audit your marketing department and/or agency relationships. Our marketing consultancy firm boasts of employing expert marketing specialists who will devise a unique marketing strategy for your business’ unique needs. The audit will establish what your companies best-practices should be and ultimately improve the effectiveness of your marketing outcomes.
Marketing Eye's marketing audits are best suited to three types of companies
- Companies with $5 to $10 million in revenue that currently have limited marketing resources. These businesses are mainly seeking industry best practice for high growth opportunities and better sales support infrastructure that includes the building of inside sales teams and implementation of marketing automation.
- Medium to large corporations seeking to ensure that their marketing budget is utilised in the best possible marketing avenues and aligned to the overall business goals. This is especially important to large multinationals, merger and acquisition facilitation and companies that wish to reduce the marketing spend or increase its value and support to sales infrastructure of the organisation.
- Digital marketing audit for companies seeking to ascertain whether their agencies or in-house digital teams are maximising the greatest potential of their provided digital marketing spend.
For all marketing audits budget between $25,000 and $60,000. This will include the following processes depending on the type of audit conducted:
Marketing Audit Model: Data Collection
- Current marketing resources employed, and activities conducted
- Overview of marketing needs company-wide
- Internal strategy and documentation
- External proposals and output
- Marketing mix results
- A sample of collateral and marketing output
- Qualitative and quantitative interviews and surveys
Marketing Audit: Analysis
- Upload data to marketing audit app
- Analysis of structure and resources
- Assessment of marketing needs
- Evaluation of marketing mix performance against industry standards
Marketing Audit: Recommendations and Reporting
- Presentation of findings
- A full report consisting of analysis and recommendations