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Technology startups happen when someone has a good idea, a bunch of college graduates' mastermind an innovation where they see a gap, or a problem needs solving in a business. Many tech startups are bootstrapped, but as I was privy to in December 2022, some are just based on an idea.

In a recent podcast conversation between Attain's CEO, Sharn Piper and Mellissah Smith, Founder and CEO of Robotic Marketer, the spotlight was on the power of data-driven marketing and the remarkable innovation behind Robotic Marketer. The engaging discussion covered a wide range of topics, shedding light on the constantly evolving marketing industry and the groundbreaking solutions offered by Robotic Marketer.

Mellissah Smith, Managing Director of Marketing Eye, has emphasised the importance of clients keeping their marketing agencies accountable for their use of AI in marketing. She suggests that clients should be asking their agencies where the cost-savings are if they are using AI, and if they are not using it, they should question why.

AI powered marketing strategies are being funded by Market Development Funds under SAP’s Channel Partner program to help channel partners win more business. The allocation of MDF funds to Sydney based marketing strategy technology company, Robotic Marketer is being well received globally with the company delivering marketing strategies to companies in France, UK, Ireland, Malaysia, New Zealand, Australia, Germany, Austria, USA, Canada, Netherlands and Italy.

Melbourne, Australia, 17 November 2020;

International marketing consulting firm, Marketing Eye, has announced that over the past 12 months it has been working globally with SAP to deliver a solution to SAP Channel Partners that helps them identify the best marketing tactics to achieve business goals.