Tag: marketing

In the modern-day business scene, marketing automation has transitioned from a luxury to an essential component of effective marketing strategies. As digital channels proliferate and customer expectations evolve, the demand for personalised, timely and effective marketing communications has skyrocketed.

Automation tools like LinkedIn and HubSpot's new partnership, and platforms like Robotic Marketer, which simplify everything from strategy to execution and reporting, are leading the charge in transforming marketing into a more efficient, data-driven and results-oriented endeavour. 

Harnessing the transformative power of Google Ads, businesses can skilfully manoeuvre the elaborate world of lead generation. Despite a staggering 96% of initial site visitors refraining from immediate purchases, they embody a reservoir of potential buyers waiting to be tapped into.

A consistent stream of leads can be cultivated by leveraging clickbait through Google Ads, transitioning these passive observers into enthusiastic advocates of your brand.

However, realising its full potential requires a specific approach, where the strategic use of clickbait becomes pivotal. When employed strategically, clickbait can captivate audiences with its allure, guiding them towards the desired threshold of purchase.

This blog explores the art of optimising lead flow through Google Ads, supported by empirical evidence and diverse case studies spanning various industries.

The aged care sector has faced unprecedented challenges during the COVID-19 pandemic, compelling many facilities to rethink and revamp their marketing strategies.

One such example is Cobram Regional Care, which undertook a significant rebranding initiative during this period. This move not only revitalised their presence but also aligned their image more closely with the evolving expectations of families and residents.

This blog explores why rebranding is becoming a critical strategy for aged care facilities and how a focused approach to marketing can transform their outreach and engagement efforts.

The COVID-19 pandemic has rewritten the rules across industries, with the marketing sector experiencing some of the most dramatic shifts. Initially, during the early days of the pandemic, companies found themselves in search of experienced marketers to make sense of the rapidly changing consumer behaviours and the sudden shift to digital channels. Marketers were in high demand, with many commanding salaries up to 100% higher than their pre-COVID rates.

However, as the economic impact of the pandemic deepened, the situation reversed dramatically.

In today’s uncertain economic realm, businesses are often compelled to make tough decisions, including downsizing their teams to simplify operations and reduce costs. For many companies, the marketing department, being a significant operational cost centre, often comes under scrutiny. However, reducing the size of your marketing team does not necessarily mean sacrificing the effectiveness of your lead generation efforts.

Here's a strategic guide on how to downsize your marketing team while still maintaining, or even increasing, your lead generation capabilities. 

Baltimore has never been more prelevant than it is today due to the tragedy of a ship hitting the Maryland Bridge. As businesses pick themselves up from this sheer devastation, many are looking to new strategies on how to not only build businesses but expand. With that, the introduction of artificial intelligence (AI) into the marketing environment through companies like C-360 Agency in Baltimore is opening up the eyes of businesses to where the potential lies ahead. In Baltimore, a city noted for its vibrant economic environment and innovative spirit, artificial intelligence is redefining the foundations of marketing strategies and tactics, giving a competitive edge that may not have been realized previously.

For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies, and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that the company continues to grow from strength to strength.

Steel Supplies Website

Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the development of a marketing strategy and redevelopment of their website through to marketing collateral and brochures, Marketing Eye was instrumental in transforming their brand. Entegra is a business that has grown from strength to strength with strong company values and good supplier relationships. They focus their marketing efforts internally and externally, and use social media and digital marketing to drive lead generation for their sales team.

The surge of Artificial Intelligence (AI) is unmistakably altering the core of marketing strategies today. This shift towards personalisation is not just a new strategy but a necessity for businesses aiming to forge deeper connections with their audience. By leveraging AI, marketers are now creating experiences uniquely tailored to individual preferences, revolutionising customer engagement in the process.

Ryan Reynolds has masterfully blended humour, authenticity and strategic partnerships to redefine marketing in the digital age. His approach, characterised by its clever use of social media, viral content and personal branding, has not only upgraded his businesses but also set a new benchmark for how brands engage with their audience.