Date: March 2019

Having just come from the #AdobeSummit in Las Vegas I knew that I would learn a lot about Adobe products, but what I didn’t realise is just how many other technologies are forging a formidable collaboration to accelerate the performance of marketing teams around the world.

I’ve been in the marketing and advertising industry for 25 years plus. Unlike most people, I haven’t chopped and changed jobs along the way, but instead turned my career at the ripe age of 25 into one of those mega-jobs that you can never untangle your way out of. Here’s what I mean…

It is undoubtedly apparent that social media has become a huge part of the way we live. Shockingly, there are 3.3 billion active social media users around the world and reports suggest the average daily time spent on social is a whopping 116 minutes a day!

Is Adobe in a place where the final battle will be fought between the world’s biggest technology players and dare I say, Adobe seems to be conquering them all - at least in terms of coming out with new technologies and innovations that are game-changing?

Indeed, mobile smartphones have become a pervasive feature of our lives. If that be for answering work emails, phone calls, finding directions on Google maps or checking out a menu from that nice restaurant your friend recommended you

Without a doubt, modern customers living in today’s digital market have developed much higher expectations for a personalised experience. In fact, 76% of consumers expect companies to understand their needs and expectations

Marketing Executive | Client Accounts

Marketing Eye is an international marketing consulting firm that offers businesses an outsourced marketing department or a team of people who complement an existing business unit. We work for companies that are small, mid-market and sometimes large global corporations. 

In such a competitive market, small businesses face a unique blend of marketing challenges. Maintaining, achieving and succeeding as a small business is hard. Finding time to market your business in such an environment is not easy.

In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.

With the rapid rise of the internet in the last two decades, the use of emails has become an integral part of both our personal and professional lives.