Date: September 2021
How Accounting and Financial Planning Firms Are Revolting Against Old Marketing Techniques
Financial service firms face a variety of challenges when it comes to marketing their products and services. They must cope with customer and market-related restrictions in addition to working in a highly regulated industry, which can make it harder to effectively engage with clients and prospects and challenging to make themselves distinguishable from other firms to potential clients. As marketing techniques evolve, leading accounting and finance firms have revolted against traditional marketing techniques, as they have become increasingly aware of the danger that faces those who fall behind.
How the hell are small businesses going to get through this?
Like many, I’ve been afraid to have think for myself, express my opinions or side with people who may secretly share the same thought process as myself. Why? Because at some point in this pandemic I realized that I am a small business owner who has to survive, and I cannot afford to turn off any potential customer or have my existing customers leave because they disagree with my opinions.
Why Your Content Needs to Be Optimised for Mobile
With COVID-19 and the rise of e-commerce, people are spending more time on their smartphones than ever before, meaning that optimising your content for mobile just became essential. In fact, recent statistics indicate that 67% of consumers engage in “digital window shopping” on their mobile, of which 77% lead to making purchasing decisions. These statistics combined give insight into changing consumer trends that help illuminate the need for businesses need to make their web content optimised for mobile devices.
The 10 elements of every successful blog
What is the best way to write a successful blog post?
Is it possible to write a blog post that your readers will want to share? How do you write a blog post that will rank well in search engines? Read on to discover what the 10 most important elements of every successful blog are.
7 Strategies to Avoid Languishing During Lockdown
With the onset of COVID-19, change came quickly. Business shutdown, we learned to wear masks, lockdowns and curfews became a reality, and social distancing was the new norm. We were forced into our homes and still expected to maintain relationships, work productivity and motivation. And, although we were hopeful there would be an end in sight, the pandemic stretched on into 2021, giving rise to the persistent condition of languishing. Languishing saps your drive, disrupts your capacity to concentrate and increases your chances of cutting back on tasks. So, with the emotional long-haul of the pandemic, many people have been muddling through the day.
The Top 21 Marketing Statistics You Need to Know For 2023
Marketing is constantly changing. It's vital for your company to stay updated with industry advances. Keeping an eye on marketing data is an efficient method to stay relevant and up to date with the newest marketing trends, while keeping your sales pipeline healthy and your brand within the consideration set of your customers. To help you connect with your consumers, reach your target audience, and enhance conversions, we've provided our list of the most topical marketing statistics for 2023, whether you're focused on SEO, content marketing, social media, lead generation, advertising, or marketing technology.
Learn our top 21 stats for 2023.
How to Optimise the Social Media Content Cadence of Your Brand
It is no secret that the rise of social media has taken a toll on traditional marketing as the source of communication to consumers. Marketers, content creators and users are finding it hard to keep up with the continuous flux in trends, updates and algorithms. In order to be seen and heard by your customers, you need to be consistent, informative and engaging.
It goes without saying that the content that is produced should reflect your brand's image and values. Having a consistent and strategised content cadence will drive your brand to success.
The term ‘content cadence’ may be foreign to some; however, it should not be overlooked as it holds a lot of value to social media marketing. So, what is content cadence? In simple terms, cadence is the pattern of how you present your content. A cadence is useful in targeting the who, what, when and where of your content to make sure you’re targeting consumers at the right stage of the buying cycle. This social media growth strategy is so important because it outlines the key way your consumers connect with your organisation while you tell your story, vision and purpose, at the right stage of the customer journey.
To increase your brand awareness, here are 3 tips to optimise your social media content cadence:
The 6 most common reasons for why readers are reading everything except your blog
You’ve heard blogging is a good way to increase brand awareness of your business and you’ve started one. But you’ve likely run into a slight problem. No one is reading your blogs. This may be extremely disheartening, frustrating and above all discouraging to the progress of your blog however, it’s the same problem many people are struggling with and have struggled with in the past. If you’re struggling to get people to read your blogs here are six of the most common reasons why and what you can do to fix them.
Where Do We Go After COVID?
Where do we go after COVID?
What does it mean to live a life 'after' COVID? As the economic climate worldwide has failed to remain constant for more than a few days, businesses have been forced to adapt like never before.
With all the uncertainties around the world, one thing is certain; COVID-19 has dramatically shaped the marketing world we now co-exist with. In a survey conducted by the CMO, 72% of marketing leaders claimed the importance of marketing had increased in the last year.
As challenges within the business world continue to rise, opportunities of equal quantities also surface, each an opportunity for marketers to capitalise upon.
6 Non-Digital Marketing Tactics That Still Work
Digital marketing has exponentially become the marketing tactic of choice for businesses of all sizes.
Due to the rise in popularity of social media and e-commerce, traditional marketing tactics have become increasingly less popular. Although there are many advantages to using digital media, employing a mixed marketing strategy, combining digital and traditional marketing tactics, can optimize the reach of your brand message to your customer. To ensure your business's name is cutting through the noise and standing out to your potential customers, we have compiled a list of 6 Non-Digital Marketing Tactics that still work, even in the 21st century.