Date: December 2022 - Page 2

TikTok is unique among social media networks for its genuineness above everything else. Compared to platforms like Instagram Reels and YouTube, videos are less expertly edited and curated, making them seem relatable. 

Last night, as I sat at the Grand Hyatt Hotel bar waiting for my meal, I started to chat to the gentleman beside me.

He shared that he was retiring the next day and had been head of Sales for a financial services firm for the past 6 years. Immediately, I knew that it was the perfect time to ask him questions about how sales and marketing works together.

Marketing can be very challenging for small businesses due to a lack of budget, time available, lack of employees working and needing more visibility. However, marketing is one of the most critical aspects of building your business from a small business to a multi-million-dollar, worldwide company.