Date: January 2023 - Page 2

A vital component of a successful marketing strategy is sales enablement. Sales enablement refers to providing a business’ sales team with adequate resources to sell more effectively. 

There are numerous ways that sales enablement plays a role in marketing strategy, such as: 

Your organisation's finest digital marketing agency will ultimately depend on your unique requirements and objectives. However, you can locate a business that will assist you in succeeding in the digital age by considering the abovementioned aspects and performing your due investigation.

Digital marketing is an ever-evolving field, and companies are constantly looking for new and innovative ways to reach their target audience and drive greater business sales. With the rise of social media, mobile devices, and the internet, the role of a digital marketer has become increasingly important in today's business world. We all know the busy nature of a digital marketing company and by having a range of key marketing roles it can set up your business for success and build a strong foundation to expand, advance ROI and boost revenue. 

On the contrary to popular belief, B2B marketing does differ from B2C marketing. B2B marketing is about convincing an organisation (meaning a large group of people), on the other hand, B2C is simply about catering directly to consumer’s needs. Therefore, B2B marketing is vastly about creating positive relationships and being detail oriented about the product being sold. Conversely, B2C marketing focuses on fixing customer’s problems and simple words should be used (no industry jargon). Hence, B2B and B2C marketing have distinctive problems and B2B requires a lot more two-way communication and trust.

Experimenting with new technologies is always key to achieving optimum performance out of your marketing programs. In December, when we first heard about ChatGPT by Open.AI it became apparent that this was a new technology not to ignore, and so we were one of the first companies that leveraged this technology for the purpose of marketing programs.

Quite simply, companies will crush it if they use a combination of Robotic Marketer for marketing strategy, identifying content lines and managing performance with ChatGPT to write content required to execute the marketing strategy.