Date: September 2023

In the highly competitive era dominated by digital marketing, it's easy to overlook the timeless power of print media. However, for contact centres aiming to establish their presence and reach a highly targeted audience, advertising in magazines and trade editorials can be a strategic move. Let’s study the distinct advantages of utilising print media in your marketing arsenal.

The Business Process Outsourcing (BPO) industry is one of the fastest moving industries, where efficiency, expertise, and customer satisfaction are paramount. Due to its highly competitive nature, marketing plays a deciding role in boosting sales performance. BPO companies provide a wide array of services, from customer support to back-office operations, and effective marketing can be the key to attracting and retaining clients. So let’s take a look at how BPO marketing can drive sales performance to new heights.

In the fast-moving customer service industry, contact centers are often focused on external marketing efforts, such as attracting new customers and retaining existing ones. While these endeavors are undoubtedly crucial, the significance of internal marketing within contact centers should not be underestimated. In fact, internal marketing can be the linchpin to achieving success in the highly competitive contact center industry.

Exploring, learning and adapting to the dynamic and distinctive world of Generation Z (Gen Z) in Australia requires finesse and agility. Known for its digital-first mindset, hunger for authenticity, and evolving consumption patterns, Gen Z presents a unique challenge and opportunity for marketers. In this comprehensive guide, we will delve into the strategies and insights necessary to thrive in this consumer-growing marketing environment.

The thriving culture of online chatting has fostered the growth of a new language: emoji. B2C brands have embraced the trend by using heaps of it on their social media captions. Emojis are no longer confined to social media posts or text messages between friends; they've become a universal language that transcends borders and demographics. They possess the unique ability to convey emotions, simplify complex ideas, and humanise digital interactions. But how can these tiny icons fit into the world of B2B, which often demands a more formal and professional tone? The answer lies in striking a balance between professionalism and relatability.

B2B blogging not only bolsters SEO strategies by enhancing website visibility, but it also serves as a dynamic tool for active engagement with target audiences. Research from HubSpot affirms a remarkable 434% increase in indexed pages for websites featuring blogs. Sound like an easy marketing win? Unfortunately, it’s not.

Given the increasing digital buzz across the globe, where personal connections often take a backseat, the pursuit of a genuine, personalized customer experience remains an essential goal for businesses. That’s where Artificial Intelligence (AI) comes into play, the technological marvel that's not only transforming industries but also redefining how companies interact with their customers in real-time. Let’s look at how AI is infusing the personal touch into customer experiences, creating meaningful engagements that leave a lasting impact.

Attention all travelers! Here's some exciting news: the way we plan our trips has taken a thrilling leap into the future. Imagine having a virtual assistant that curates your ideal vacation according to your preferences, schedule, and budget. The best part? This isn't just a daydream anymore; it's a reality.