Marketing Eye Branding Portfolio
Robotic Marketer Conference Marketing
Robotic Marketer Conference Marketing
Marketing Eye was engaged by Robotic Marketer to provide a marketing campaign for the Big Data and AI World Conference in Singapore on 12-13th October 2022. What was most important for Robotic Marketer is that the marketing campaign tied into the AI driven marketing strategy developed by the marketing strategy technology platform.
Marketing Eye embarked on developing a trade show booth that stood out in the crowd. What was most important the audience was the fact that the company developed marketing strategies using AI and machine learning leveraging big data at every touch point.
The trade booth was part of a broader promotion for Global Victoria, a government initiative to grow and expand the industry in Australia and create export opportunities for the most innovative AI technology companies located in Victoria.
With most technology companies "playing it safe" with blue and green branding, it was important to make the "red" in Robotic Marketer a key focal point. Additionally the signage for the stand needed to communicate what the technologies does and at the same time draw attention to the brand.
"38 minutes" is all it takes for the technology to process an automated marketing strategy for small to medium sized businesses. This was key to communicate along with "AI strategy" - smarter, faster and more intuitive than developing a marketing strategy manually.
As a giveaway, Robotic Marketer opted for a high quality postcard with all the information needed for companies to make an informed business decision. This was effective with more than 500 postcards given out over the duration of the conference.
Robotic Marketer engaged in public relations activities sending out two media releases during the conference and had both a keynote speech on "AI and Robots to the metaverse: how marketing strategies and marketing department have changed forever". A second presentation was done as part of a panel on "Customer Acquisition Ratios and Customer Lifetime Value". This was pivotal to driving traffic to the stand over the duration of the conference.
Robotic Marketer pitched to 147 companies that requested a product demonstration at the conference amounting to almost $1 million in value from the lead generation activities.
Marketing Eye embarked on developing a trade show booth that stood out in the crowd. What was most important the audience was the fact that the company developed marketing strategies using AI and machine learning leveraging big data at every touch point.
The trade booth was part of a broader promotion for Global Victoria, a government initiative to grow and expand the industry in Australia and create export opportunities for the most innovative AI technology companies located in Victoria.
With most technology companies "playing it safe" with blue and green branding, it was important to make the "red" in Robotic Marketer a key focal point. Additionally the signage for the stand needed to communicate what the technologies does and at the same time draw attention to the brand.
"38 minutes" is all it takes for the technology to process an automated marketing strategy for small to medium sized businesses. This was key to communicate along with "AI strategy" - smarter, faster and more intuitive than developing a marketing strategy manually.
As a giveaway, Robotic Marketer opted for a high quality postcard with all the information needed for companies to make an informed business decision. This was effective with more than 500 postcards given out over the duration of the conference.
Robotic Marketer engaged in public relations activities sending out two media releases during the conference and had both a keynote speech on "AI and Robots to the metaverse: how marketing strategies and marketing department have changed forever". A second presentation was done as part of a panel on "Customer Acquisition Ratios and Customer Lifetime Value". This was pivotal to driving traffic to the stand over the duration of the conference.
Robotic Marketer pitched to 147 companies that requested a product demonstration at the conference amounting to almost $1 million in value from the lead generation activities.
Project Details
- Written by Marketing Eye
- Published in Technology and IT Consulting