Marketing Eye Branding Portfolio
Marketing Eye Portfolio: Bloom IT Consulting
Marketing Eye Portfolio: Bloom IT Consulting
Bloom Consulting is an independent procurement solutions and services company with an extensive experience in procurement transformation and change management, as well as in SAP Ariba, Concur and Fieldglass. We are a trusted partner to some of Australia’s biggest brands in both the private and public sectors, across a number of industry verticals.
Our customer centric approach and commitment to our client’s business goals have helped us successfully deliver some of the Asia Pacific region’s largest procurement projects including the Commonwealth Bank, Woolworths, Transurban, Transport New South Wales, Ausgrid, and the University of Sydney, to name a few.
As Australia’s largest onshore team of procurement business process experts, we deliver independent advice, quality assurance, and support with both project management and change management of procurement improvement projects. More than just strategists providing recommendations, we are ‘hands-on’ technology practitioners who deliver fully functional solutions.
Services provided by Marketing Eye
Marketing Eye is a strategy marketing consulting firm that specializes in helping small businesses realize their full value. Our engagement is strategic and includes professional implementation of marketing strategies. When Marketing Eye was engaged by Bloom Consulting, the company was a well-established partner of SAP and working with some of Australia’s most impressive companies. Although the company had significant inroads into building its client base around SAP, they needed to communicate their brand more effectively and drive better marketing performance. Importantly, the company sought to have their website redesigned and developed, search engine optimization and content creation.
Marketing Eye was challenged by the use of yellow as part of their branding palette and designed the website and subsequent marketing collateral around complementing the hierarchy of yellow with other more passive colour combinations.
This ensured that the brand could adequately ‘talk to’ its target audience, without ‘yelling’ or looking like the brand was consumer facing. Once this palette of colours were established as part of the brand style guide, Marketing Eye was able to develop marketing collateral and commence branding digital assets. As part of the engagement, setting the foundational marketing asset combination was key including development of website, re-branding of social media and digital assets, development of sales deck and other key marketing assets. In addition, commencing lead generation campaigns and brand building in the form of a monthly cadence including curation of a social media marketing calendar, LinkedIn lead generation, email marketing campaigns and content marketing were pivotal in building the brand and generation of leads.
Our customer centric approach and commitment to our client’s business goals have helped us successfully deliver some of the Asia Pacific region’s largest procurement projects including the Commonwealth Bank, Woolworths, Transurban, Transport New South Wales, Ausgrid, and the University of Sydney, to name a few.
As Australia’s largest onshore team of procurement business process experts, we deliver independent advice, quality assurance, and support with both project management and change management of procurement improvement projects. More than just strategists providing recommendations, we are ‘hands-on’ technology practitioners who deliver fully functional solutions.
Services provided by Marketing Eye
Marketing Eye is a strategy marketing consulting firm that specializes in helping small businesses realize their full value. Our engagement is strategic and includes professional implementation of marketing strategies. When Marketing Eye was engaged by Bloom Consulting, the company was a well-established partner of SAP and working with some of Australia’s most impressive companies. Although the company had significant inroads into building its client base around SAP, they needed to communicate their brand more effectively and drive better marketing performance. Importantly, the company sought to have their website redesigned and developed, search engine optimization and content creation.
Marketing Eye was challenged by the use of yellow as part of their branding palette and designed the website and subsequent marketing collateral around complementing the hierarchy of yellow with other more passive colour combinations.
This ensured that the brand could adequately ‘talk to’ its target audience, without ‘yelling’ or looking like the brand was consumer facing. Once this palette of colours were established as part of the brand style guide, Marketing Eye was able to develop marketing collateral and commence branding digital assets. As part of the engagement, setting the foundational marketing asset combination was key including development of website, re-branding of social media and digital assets, development of sales deck and other key marketing assets. In addition, commencing lead generation campaigns and brand building in the form of a monthly cadence including curation of a social media marketing calendar, LinkedIn lead generation, email marketing campaigns and content marketing were pivotal in building the brand and generation of leads.
Project Details
- Written by Marketing Eye
- Published in Technology and IT Consulting