Marketing Eye Portfolio: BMPRO

Having over 50 years of experience in power solutions combined with manufacturing and design facilities in Melbourne, Australia, BMPRO are leading experts in RV power and control management. BMPRO has over 150,000 systems installed across various power management, control, and monitoring systems in the RV industry worldwide.

BMPRO planned to diversify and expand its current marketing channels. In order to achieve this, additional market research needed to be conducted on the ground along with an increase in investment in marketing efforts to capitalise on the brand in target markets. Consistent with the future direction of the company, communication objectives were developed as a core driver in raising brand awareness and positioning of the company as a trusted provider for Recreational Vehicle Manufacturers (RV’s) and Original Equipment Manufacturers (OEMs). As part of our outsourced marketing department services, Marketing Eye facilitated the execution of marketing activities to drive channel sales and launch ProSmart. This included running of social media campaigns, and development of  email marketing, public relations and advertising strategies as well as other content such as website landing pages.