Marketing Eye Portfolio: Principal Partners - Financial Planning

Principal Partners provide flexible and strategic financial plans and services to help grow the financial position of clients. As a leader of guided wealth, Principal Partners needed a leading marketing strategy that would differentiate their services, from other financial services in Melbourne.

Marketing Eye developed marketing assets to help reposition themselves to their desired clients. The assets that were designed included a redevelopment of their website and the creation of promotional print highlighting their services.

As part of the branding design, new business cards and email signatures were developed, these assets needed to match the aesthetic of the brand and align with the redesign of the website in a cohesive way to help unify the new brand story.