Marketing Eye Portfolio: Cura Forecasting and Marketing Eye

Oracle Partner Launches New Brand Focused On Utilities Sector

In today's competitive business landscape, effective branding plays a vital role in setting companies apart from their competitors. One such success story is the collaboration between Marketing Eye and Cura Forecasting, a cutting-edge software solution provider in the utilities and construction sectors. This blog delves into how Marketing Eye worked closely with Foresee Consulting and its sister company, 4CInnovations, to develop a compelling marketing strategy and create a strong and innovative brand for Cura Forecasting.

Partnership and Strategy Development:

Marketing Eye's journey with Cura Forecasting began when the company partnered with Foresee Consulting, an industry leader specializing in project management and forecasting software solutions. Cura Forecasting had developed a unique software solution that enabled large utilities companies to forecast multiple projects in near real time, while also facilitating integration with third-party stakeholders.

Executing the Monthly Marketing Strategy:

Once the marketing strategy was developed, Marketing Eye embarked on the monthly execution of the plan. The team at Marketing Eye worked closely with Cura Forecasting, combining their industry expertise with the client's vision to create a compelling brand story and visual identity.

4CInnovations: A Sister Company:

As a sister company to Cura Forecasting, 4CInnovations develops software solutions for project management and forecasting in the utilities and construction sectors. The challenge was to separate a software solution unique to the energy sector that focused specifically on project forecasting.

Branding Approach and Components:

Creating a new brand for Cura Forecasting required a strategic approach that would showcase innovation while retaining timeless brand components. Marketing Eye began by thoroughly understanding the company's vision, values, and target market.

The Result: A Strong and Innovative Brand:

Through the collaborative efforts of Marketing Eye, Foresee Consulting, and the Cura Forecasting team, a strong and innovative brand was successfully established. By having a fully formed, high impact brand, branding compaigns have the right foundation to be successful. This has led to the first webinar for a product demonstration attracting record numbers of registered attendees.

The Best Oracle Partner Brands

The successful branding journey of Cura Forecasting, in collaboration with Marketing Eye, demonstrates the importance of a strategic and well-executed marketing approach in creating a powerful brand presence. By leveraging Robotic Marketer, Marketing Eye was able to develop a comprehensive marketing strategy that aligned with Cura Forecasting's goals and aspirations. The result was a unique brand identity that showcased innovation, reliability, and industry leadership in project forecasting software solutions. Through the partnership with Foresee Consulting and the consultation on 4CInnovations' brand separation, Marketing Eye showcased its expertise in crafting compelling and distinct brands within a family of companies.

By understanding the market, target audience, and competitive landscape, Marketing Eye created a strong foundation for the monthly execution of the marketing strategy. The combination of digital marketing campaigns, content creation, SEO, and public relations initiatives elevated brand awareness and generated valuable leads for Cura Forecasting.

Additionally, Marketing Eye's consultation on 4CInnovations' brand separation allowed for the creation of a unique brand that catered specifically to the energy sector's project forecasting needs. By striking a balance between showcasing innovation and timeless brand components, Marketing Eye effectively positioned the brand within the market.

The collaboration between Marketing Eye and Cura Forecasting resulted in a successful branding journey, establishing Cura Forecasting as an industry leader in project forecasting software solutions. With a strong brand identity that reflects technological advancement and reliability, Cura Forecasting has built trust and credibility within the energy sector, ultimately driving business growth and success.

The partnership between Marketing Eye and Cura Forecasting exemplifies the power of effective branding and strategic marketing. By leveraging data-driven insights and a collaborative approach, Marketing Eye successfully developed and executed a comprehensive marketing strategy, resulting in a strong and innovative brand for Cura Forecasting.