Marketing Eye Portfolio: Real Juice

Real Juice is a proudly Australian owned and operated juice company that is based in the citrus region of Australia – Griffith, NSW. This company provides consumers with real fruit juice without the presence of added sugars or harmful chemicals keeping them craving for more.

Real Juice reached out to our Melbourne Marketing team at Marketing Eye to elevate their marketing efforts and brand presence in the market. Through a marketing workshop, the companies marketing strategy for the next 12 months was formed. This consumer goods company needed the development of relevant content for their audience in order to build their brand awareness. Marketing Eye delivered a strategy that included content creation, complete label redesign, social media marketing and advertising (such as billboards) which would allow the company to build brand recognition and keep consumers informed and interested in their products.