Marketing Eye Portfolio: Exodus Hope to Home

Exodus is a non-profit organisation based in New South Wales, dedicated to helping individuals facing hardships such as mental health issues, domestic violence, addiction, homelessness and more. They offer therapy, counselling, shelter and a wide variety of community programs to support those in need. Their mission extends beyond immediate assistance, and they are strong advocates for systemic change to create a brighter and more inclusive future for everyone.

Marketing Eye had the honour to conceptualise and launch an End of Financial Year (EOFY) Campaign for Exodus: ‘Hope to Home’: an initiative aimed at raising funds for the organisation's new headquarters. This project intends to create a safe and welcoming space for the people Exodus helps, as well as their volunteers and team members. Envisioned as Exodus' Promised Land, the new facility will include counselling rooms, staff offices, meeting rooms, a chapel and more. Marketing Eye developed an integrated marketing strategy for Exodus to promote the campaign including email campaigns, webpage content, social media banners, posters and flyers. With their strategic and creative efforts, Marketing Eye aimed to motivate potential donors to support the cause and help turn the vision of Exodus’ Promised Land into a reality.