Marketing Eye Portfolio: Nurses Memorial Centre

Marketing Eye partnered with the Australian Nurses Memorial Centre (ANMC) as their outsourced marketing team, developing a comprehensive marketing strategy to enhance awareness and membership engagement. The goal was to strengthen the Centre’s outreach and celebrate the legacy of Australian nurses.

Marketing Strategy

We crafted a marketing plan to raise membership, strengthen ANMC's brand and foster engagement. A mix of digital and traditional channels helped us connect with their target audience.

Challenges

ANMC initially struggled with low membership and limited outreach. Our marketing audit revealed gaps in branding and communication, which became key focus areas for the strategy.

Marketing Audit

A detailed audit identified branding inconsistencies and a need for better communication channels. These insights shaped the marketing approach, setting specific targets for improvement.

Membership Campaign

The campaign focused on attracting new members and re-engaging existing ones through social media, email promotions and event marketing. By telling stories about ANMC's history and the role of nurses in Australia, we built a sense of community.

Brochures, Posters, and Invites

We developed cohesive marketing materials, including a membership brochure, posters and event invitations, all aligned with ANMC’s values and mission.

Specific Outcomes

Over a 6-month period, membership registrations increased by 24%, and event attendance grew by 25%. Website traffic also saw a 40% spike in new users, during the campaign.

Timeline

The project spanned six months, with key milestones including the successful launch of the membership campaign, improved branding materials and increased community engagement.

Results

This structured approach not only boosted membership but also reinforced ANMC’s presence in the nursing community, providing a solid foundation for continued growth.