Marketing Eye Portfolio: Contact Centre Jobs

Client Overview

Contact Centre Jobs is a premier job board dedicated to the contact centre and customer experience (CX) industry in Australia. As part of the Auscontact Association, Contact Centre Jobs connects employers with top talent, offering a smooth and efficient recruitment process along with a range of resources to support both job seekers and employers in the contact centre sector.

The Challenge

Contact Centre Jobs needed to build a strong brand identity to stand out in the competitive job board market. The goal was to create a cohesive brand that would resonate with both employers and job seekers, enhancing their digital presence and increasing user engagement. This involved developing a new logo, website various other marketing collaterals to drive traffic and promote their services effectively.

The Solution

Marketing Eye partnered with Contact Centre Jobs to create a compelling new brand from scratch. This included a new logo, website development, social media strategy and a range of marketing collateral such as EDMs, magazine ads, flyers and brochures. Additionally, we created a user-friendly job board to streamline the job search and recruitment process.

Brand Development

• Logo Design: Marketing Eye designed a modern and professional logo that reflects Contact Centre Jobs’ commitment to connecting talent with opportunity.
• Website Development: We developed a user-centric website featuring a clean and intuitive design. The job board allows employers to post job listings and job seekers to easily find and apply for positions.
• Social Media Strategy:Marketing Eye crafted an overarching social media strategy to boost brand awareness and engagement.

MarketIng Collateral

• EDMs: Engaging email campaigns were created to inform employers and job seekers about the latest job postings, industry trends and events.
• Magazine Ads: Eye-catching magazine ads showcased the benefits of using Contact Centre Jobs for recruitment and job searching, featured in leading industry publications.
• Flyers and Brochures: Professional flyers and brochures were developed to support marketing and sales efforts, providing detailed information about the job board’s features and benefits.

The Results

The comprehensive branding and marketing strategy significantly enhanced Contact Centre Jobs’ market presence and user engagement. Key achievements include:

• Enhanced Brand Recognition: Strengthened identity and market presence.
• Increased Website Traffic: Higher engagement and job applications.
• Improved User Engagement: Increased interaction through social media and EDM campaigns.
• Effective Marketing Collateral: Aided in lead generation and conversion.

Conclusion

By partnering with Marketing Eye, Contact Centre Jobs successfully launched a strong brand identity, improving its visibility and solidifying its role as a top recruitment platform.