Marketing Eye Branding Portfolio
Marketing Eye Portfolio: AirMark
Marketing Eye Portfolio: AirMark
Case Study: Elevating AirMark’s Brand with Marketing Eye
AirMark Ocean and Air Logistics is a renowned leader in the Australian freight forwarding market, boasting over 40 years of industry expertise. AirMark offers comprehensive logistics solutions, including air, ocean, and multi-modal freight services, customs clearance, warehousing, and project cargo. With a strong commitment to customer service and innovative logistics solutions, AirMark ensures every shipment is handled with the utmost care, supporting their customers' business success from start to finish.
The Challenge
Despite its strong market presence, AirMark sought to refresh its brand to better reflect its commitment to innovation and excellence. The company needed a new website and brochure collateral to enhance lead generation efforts and increase brand awareness. The challenge was to maintain AirMark’s established reputation while modernizing its visual identity and digital presence.
The Solution
Marketing Eye partnered with AirMark to execute a comprehensive brand refresh, focusing on a slight logo redesign, a new website, and updated brochure collateral.
Website Development
Marketing Eye designed and developed a new, user-friendly website for AirMark, incorporating modern design elements and intuitive navigation. The website showcases AirMark’s extensive range of services and industry expertise, with dedicated sections for air freight, ocean freight, multi-modal freight, customs clearance, warehousing, and project cargo. It also includes an easy-to-use quote request form to streamline lead generation.
Brochure Collateral
To support AirMark’s marketing and sales efforts, Marketing Eye created a suite of professionally designed brochures. These brochures highlight AirMark’s comprehensive logistics solutions and industry-specific services, reinforcing the company’s value proposition and aiding in lead conversion.
The Results
The brand refresh and new marketing collateral have significantly boosted AirMark’s visibility and engagement with potential clients. Key achievements include:
Enhanced Brand Recognition: The updated logo and consistent branding across all materials have strengthened AirMark’s market presence.
Improved Lead Generation: The new website’s user-friendly design and optimized content have increased web traffic and lead inquiries.
Increased Sales Efficiency: The professionally designed brochures have equipped AirMark’s sales team with powerful tools to effectively communicate their services and close deals.
Conclusion
By partnering with Marketing Eye, AirMark successfully revitalized its brand, enhancing its competitive edge in the freight forwarding industry. The strategic refresh has not only improved lead generation and brand awareness but also reinforced AirMark’s position as a trusted leader in logistics solutions.
AirMark Ocean and Air Logistics is a renowned leader in the Australian freight forwarding market, boasting over 40 years of industry expertise. AirMark offers comprehensive logistics solutions, including air, ocean, and multi-modal freight services, customs clearance, warehousing, and project cargo. With a strong commitment to customer service and innovative logistics solutions, AirMark ensures every shipment is handled with the utmost care, supporting their customers' business success from start to finish.
The Challenge
Despite its strong market presence, AirMark sought to refresh its brand to better reflect its commitment to innovation and excellence. The company needed a new website and brochure collateral to enhance lead generation efforts and increase brand awareness. The challenge was to maintain AirMark’s established reputation while modernizing its visual identity and digital presence.
The Solution
Marketing Eye partnered with AirMark to execute a comprehensive brand refresh, focusing on a slight logo redesign, a new website, and updated brochure collateral.
Website Development
Marketing Eye designed and developed a new, user-friendly website for AirMark, incorporating modern design elements and intuitive navigation. The website showcases AirMark’s extensive range of services and industry expertise, with dedicated sections for air freight, ocean freight, multi-modal freight, customs clearance, warehousing, and project cargo. It also includes an easy-to-use quote request form to streamline lead generation.
Brochure Collateral
To support AirMark’s marketing and sales efforts, Marketing Eye created a suite of professionally designed brochures. These brochures highlight AirMark’s comprehensive logistics solutions and industry-specific services, reinforcing the company’s value proposition and aiding in lead conversion.
The Results
The brand refresh and new marketing collateral have significantly boosted AirMark’s visibility and engagement with potential clients. Key achievements include:
Enhanced Brand Recognition: The updated logo and consistent branding across all materials have strengthened AirMark’s market presence.
Improved Lead Generation: The new website’s user-friendly design and optimized content have increased web traffic and lead inquiries.
Increased Sales Efficiency: The professionally designed brochures have equipped AirMark’s sales team with powerful tools to effectively communicate their services and close deals.
Conclusion
By partnering with Marketing Eye, AirMark successfully revitalized its brand, enhancing its competitive edge in the freight forwarding industry. The strategic refresh has not only improved lead generation and brand awareness but also reinforced AirMark’s position as a trusted leader in logistics solutions.
Project Details
- Written by Marketing Eye Portfolio
- Published in Supply Chain and Logistics