Marketing Eye Portfolio: ViewDS

With a reputation for security, reliability, scalability and exemplary support in over 20 countries, ViewDS is an Identity Solutions company with innovative identity software such as cloud identity management solutions, systems integrators, data synchronisation and more.

ViewDS identified a need to improve the company’s ability to communicate values, generate sales leads and showcase the range of solutions, products and resources they provide to clients. ViewDS reached out to our team at Marketing Eye to build brand awareness, generate leads amongst clients and keep current users informed and interested in their products and services. Through a marketing workshop, the company’s marketing strategy was formed in line with its sales and marketing goals for the next 12 months. The marketing strategy was then implemented as part of Marketing Eye’s outsourced marketing department services which included the development of marketing collateral in line with ViewDS’ style guide (brochures, flyers and business cards), email marketing campaigns, case studies, website development and white papers.