Tag: AI in marketing

For entrepreneurs, having a strong marketing strategy you can rely on means developing a plan that not only captures the essence of your brand but also effectively communicates it to the target audience. However, the process of writing a marketing strategy can be daunting, especially when you are balancing it with other responsibilities.

This is where advanced tools like Robotic Marketer come in. It can transform an overwhelming task into a streamlined, efficient process. Here’s how:

As the End of Financial Year (EOFY) approaches, it's a crucial time for you, as a business owner, to reflect on the past year's growth, challenges and opportunities. Among the various aspects of business management, marketing is most likely to come up as a critical area fraught with uncertainty and inefficiency.

Are you spending too much without clear returns? Is your marketing strategy scalable and responsive to change? Do you find yourself grappling with these questions preparing for the new fiscal year?

You are not alone. EOFY is a time for reflections and reconsiderations, especially when it comes to business decisions. Before you move ahead to ‘fix’ everything that you think went wrong, take a moment to read the rest of this blog.

In today’s hyper-competitive business environment, staying ahead means adopting the most effective tools and strategies available. Artificial Intelligence (AI) is no longer just a buzzword but a fundamental game-changer in the marketing world. If your marketing agency isn’t leveraging AI, it’s not just falling behind – it is failing your brand.

In the modern-day business scene, marketing automation has transitioned from a luxury to an essential component of effective marketing strategies. As digital channels proliferate and customer expectations evolve, the demand for personalised, timely and effective marketing communications has skyrocketed.

Automation tools like LinkedIn and HubSpot's new partnership, and platforms like Robotic Marketer, which simplify everything from strategy to execution and reporting, are leading the charge in transforming marketing into a more efficient, data-driven and results-oriented endeavour. 

The COVID-19 pandemic has rewritten the rules across industries, with the marketing sector experiencing some of the most dramatic shifts. Initially, during the early days of the pandemic, companies found themselves in search of experienced marketers to make sense of the rapidly changing consumer behaviours and the sudden shift to digital channels. Marketers were in high demand, with many commanding salaries up to 100% higher than their pre-COVID rates.

However, as the economic impact of the pandemic deepened, the situation reversed dramatically.

In Maryland's competitive corporate world, the need for inventive and successful marketing techniques has never been greater. Enter Robotic Marketer, a ground-breaking artificial intelligence platform that is changing the way businesses approach marketing. Robotic Marketer, with its advanced algorithms and data-driven approach, is changing the way businesses approach marketing strategies. By evaluating market trends, customer behaviour and competitive environments, it gives essential insights that help organizations stay ahead of the competition.

Marketing strategies tailored for Gen Z and Millennials require distinct approaches due to the different characteristics, values, and media consumption habits of these two generations. Both groups are technologically savvy, but their preferences and behaviors can greatly influence the effectiveness of marketing campaigns, especially in lifestyle products like sunglasses. Here's a comparison of strategies that could be effective for each group: 

You can lead a horse to water, but you can’t force the horse to drink it. Many forward thinking entrepreneurs have embraced AI and shared with their teams new ways in which to improve productivity and outcomes, but push-back is greater than many think.

As a marketing agency owner, I was the first to get my team to get onboard with ChatGPT in November last year. Imagine how surprised I was that in January, many had said “we haven’t gotten around to having a look at it”.