Tag: America
Friday, 11 September 2015
The cold hard realities of international export
I'm an exporter of marketing services. I became one a few years back when I decided to expand Marketing Eye into new markets, namely the US and Europe. The most suitable market after much research was America, so I did what any buddying entrepreneur would do and I completed a market research study to ensure that if I started a business there, it was not set up to fail.
Published in
Management
Friday, 06 January 2012
Classy? Or is it Sophisticated?
Ever sat down with a group of friends from another country and felt like the odd one out? Not because you dress particularly strangely, nor due to the fact that they eat a whole different menu than what you are use to (think peanut butter and jelly sandwiches - ughhh!), but because your accent and basic language is lost in translation and you are not sure whether to keep quiet to avoid embarrassment or to power through in hope of perhaps teaching your friends a thing or two about being Australian or English or whatever you may be.
Published in
Management
Sunday, 08 May 2011
I Love America
Having travelled many times to the United States over the years for both business and pleasure, I have to say, that I have fallen in love with it all over again.
My recent travels were meant to be educational, and they were, but they also ensured that I revisited my old stomping grounds, reunited with friends that I hadn't seen in years and had new and exciting experiences that I will never forget.
It does help that the first time I went to the United States the dollar was 57c to every AU$1 dollar. Not ideal. Today, it sits nicely at $1.08 which pleases me no end and has definately aided in bringing back the passion I have for travelling to their great country.
My recent travels were meant to be educational, and they were, but they also ensured that I revisited my old stomping grounds, reunited with friends that I hadn't seen in years and had new and exciting experiences that I will never forget.
It does help that the first time I went to the United States the dollar was 57c to every AU$1 dollar. Not ideal. Today, it sits nicely at $1.08 which pleases me no end and has definately aided in bringing back the passion I have for travelling to their great country.
Published in
Marketing