Tag: best practices

Traditional advertising methods, such as TV and print ads, must capture consumers' attention. The rise of experiential marketing, also known as engagement marketing or event marketing, has become a popular way for brands to create memorable experiences for their customers. 

You're scrolling through your social media feed, and you come across a post from one of your favourites. This isn't just any ordinary post; it features an authentic photo or video from someone who has used the product or service, sharing their experience. It could be a glowing review or a humorous and relatable story. Whatever it is, it catches your attention and piques your interest.

Delivering exceptional customer experiences is no longer a luxury but a necessity for success. Marketing and customer service teams are two essential functions responsible for engaging with customers and driving business growth. While these two teams may have different objectives and priorities, they share a common goal: to provide the best possible customer experience.

Humbled by an employee discussion in our US office, I was pleasantly surprised that given the hypothetical situation of winning the lotto, all employees said that after a brief holiday, they would want to come back to work at Marketing Eye.

As an international business owner, I have come to the realisation that my company culture is different in each country in which we have offices. The engagement level on a day-to-day basis in our Atlanta office is very high – not to say, other offices are not the same. Company culture is everything and there are many reasons why it has a direct impact on bottom line.

There are a number of lessons learnt from having a start-up in Atlanta that is inherently different from other offices we have. 

The first being that all employees have chosen each other

Usually, a senior manager or myself makes the ultimate choice on who is going to join the team and in what capacity. Instead, in Atlanta, I have been over-ruled twice, and both times, I had to put my hand up and say that my choice would have been wrong for the team.