Tag: Brad Pitt

They whisked into our lives 12 years ago as a couple, and ever since there has been a good percentage of the population that has been absorbed in their every move. We know this because if they are on the cover of a magazine, it sells out.

Before writing this, I thought long and hard. My first concern was the relevance of this to my journey that I share on this blog. The second is because you either love Angelina Jolie or you hate her. No one seems to be indifferent.

I don’t write about celebrity for the simple reason that I don’t think any celebrity, sports star, politician or business person is better than the person sitting next to them – they simply have chosen different jobs. I have never been in awe of anyone in particular, although there are quite a few people I respect immensely – but those people, I know well.

I never have my photograph taken with a person considered a “celebrity” at a party, event, dinner party or social gathering - I simply don’t see the point. I possibly will never see them again, so why would I want a reminder of someone I don’t know? Is it so I can show my children (if I ever have any) or friends that really matter, that I stood next to a celebrity for a photo?

So, to call one a role model feels kind of weird – but in this particular case it is justified – for me at least.

Angelina Jolie has it all. She was born into a pedigree Hollywood family, growing up in Hollywood with wealth and influence. She attended her first Oscars as her father’s date when she was just 13 – her first real taste of light bulbs flashing and photographers yelling “look here”, “look at me”, “Angelina”. It must have been daunting, but today, I am sure it is like water of a ducks back.

She started modeling and acting quite young starring alongside her father in Lookin’ to Get Out (1982), but it wasn’t until her first major film role in Hackers and television films George Wallace and Gia (both award winning roles for Jolie) that she started to become known.

By her Oscar winning performance in Girl, Interrupted in 1999, she had the public mesmerized.  This film was followed by Lara Croft: Tomb Raider, The Cradle of Life, Mr and Mrs Smith, Wanted, Salt, The Tourist, A Mighty Heart, Changeling and her directorial debut in In the Land of Blood and Honey.

Like most, I was not too shocked when on Sunday I heard on the radio that Angelina Jolie and Brad Pitt separated. It’s the news that I didn’t want to hear. I am on ‘Team Jolie’ and cannot bear the thought of this perfect couple with the most beautiful looking family on the planet would break up. The news had me in a tither. I quickly turned on the television wanting to know when, where, why and how this happened and there it was, for everyone to see. Headline news.

Next, I raced down the shop and bought every possible magazine that might have a story on Brad Pitt and Angelina Jolie. Afterall, they had separated right? Wrong!

One newspaper reported that they had separated and had gone through a divorce settlement  of sorts (they are unmarried) that saw their millions divided and the custody of their children shared.

Like millions of people, I was enthralled with the gossip that surrounded this duo and have spent at least $30 in the last couple of days buying every possible editorial that may have just a little bit of information on what actually has gone on.

Well, what has gone on is that this story has sold millions of newspapers and magazines worldwide and is highly likely to be made up. The story derived not from a reputable editorial, but from gossip newspaper who quite frankly cannot be trusted. They may have sold newspapers, but it has further enhanced in the minds of people who little you can trust the tabloids and how much of the stuff we read is made up.

Any story on Jolie-Pitt sells newspapers and everyone knows it! The journalists have no integrity or concern for what they or their families might think. What if their children read this on the newstands and all of a sudden got concerned that the unit they thought they could trust might be torn apart.

There is a message in this medium mayhem.

What do you have that sells newspapers? There is a few journalists out there that would like to know!

News can come in many forms and it might not be worldwide news or news that is going to have gossip magazines begging, but it might be of interest to business journalists or general news journalists who see what you are doing as unique and interesting.

You may have your product or service endorsed by someone famous, or perhaps you have a world first.

Read the newspaper and watch the news… you never know… it may just give you an idea of how your brand can become better known.

Every day small businesses are written up in newspapers and magazines. Next week it could be you!