Tag: brand consultant

When your small business possesses a quality offering and you have full confidence in its value for your target audience, it's a great foundation for marketing. But in reality, with these traits, you’re not alone, and the competition is fierce in your industry. Naturally, you desire your brand to stand out and be recognisable amongst a crowded. Not only that, but for it to resonate with your target audience in a way that provides a unique and memorable experience for them. As a marketing consultant, these things are what we hear every day, but to truly be unique and stand out your marketing message must be more evident and not the same as your competitors.

As an intern at Marketing Eye, I was excited to gain real-life experience in the fast-paced world of digital marketing. Throughout my internship, I was given the opportunity to work on a variety of tasks, and it was an experience that not only gave me insight into the industry but also prepared me for the working world. My tasks mainly consisted of writing and scheduling blogs, scheduling social media posts, creating social media calendars, developing marketing strategies, and coordinating an editorial release.

Last night, as I sat at the Grand Hyatt Hotel bar waiting for my meal, I started to chat to the gentleman beside me.

He shared that he was retiring the next day and had been head of Sales for a financial services firm for the past 6 years. Immediately, I knew that it was the perfect time to ask him questions about how sales and marketing works together.

Marketing can be very challenging for small businesses due to a lack of budget, time available, lack of employees working and needing more visibility. However, marketing is one of the most critical aspects of building your business from a small business to a multi-million-dollar, worldwide company.

There is something that has always struck me about marketing consultants in Melbourne – strategy. There are few marketing strategy consultants in Melbourne that don’t use strategy as the draw card to work with their marketing and branding firms.

TikTok is based on a content graph rather than a social graph, so content is at the heart of the platform. Our content preference delivery methods shape TikTokers' behaviors and creative styles, keeping them inspired and energized through diverse discovery. Allowing TikTok to lead the way requires you to keep our community and their creative preferences in mind when developing your materials.