Tag: colour
Tuesday, 17 March 2015
How to use colour to define your brand
I have a personal fascination with colour: the history behind it, the emotions it evokes and the simple beauty of it.
Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
Published in
Marketing
Monday, 20 February 2012
What design is better?
As a marketer with 20 years experience, I am always trying to figure out the psychology behind why a client picks one logo over another, or one way of doing things over another.
Sometimes, they have insight that perhaps marketers do not. Mostly, they just like a particular colour, font style, identity mark or a way of doing things that may not quite be up with the times.
Sometimes, they have insight that perhaps marketers do not. Mostly, they just like a particular colour, font style, identity mark or a way of doing things that may not quite be up with the times.
Published in
Small Business Marketing