Tag: Consumers

Traditional advertising methods, such as TV and print ads, must capture consumers' attention. The rise of experiential marketing, also known as engagement marketing or event marketing, has become a popular way for brands to create memorable experiences for their customers. 

There’s speculation that over the last year Generation Z was actually more valuable to most organisations than millennials – why, and what does this mean for businesses and marketers? Is your brand ready to speak to Gen Z’s?