Tag: content optimisation

In the marketing universe, the essence of a great website lies in its ability to connect, engage and rank effectively on search engines. As we embark on 2024, it's time to humanise our approach to SEO and ensure our websites speak both to our audience and search algorithms. Here’s a guide specially created for you to understand and simplify the intricacies of updating your website for SEO in 2024.

With COVID-19 and the rise of e-commerce, people are spending more time on their smartphones than ever before, meaning that optimising your content for mobile just became essential. In fact, recent statistics indicate that 67% of consumers engage in “digital window shopping” on their mobile, of which 77% lead to making purchasing decisions. These statistics combined give insight into changing consumer trends that help illuminate the need for businesses need to make their web content optimised for mobile devices.