Tag: culture

Consumer behaviour is a complex process that is influenced by various factors such as culture, social class, personal beliefs, and experiences. Understanding consumer behaviour is crucial for businesses that aim to succeed in today's competitive market. By understanding their target audience's buying behaviour, companies can create effective marketing strategies, improve customer service, and drive sales.

COVID-19 has redirected people’s lifestyles with changes to the traditional office routine. So how do you stay focused on overcoming new problems while maintaining an efficient work schedule?

Marketing in a time like this requires adaptability and control over your time, performance, and productivity. Identifying the challenges facing your brand is the first step to overcoming the obstacles of marketing in these uncertain times. Here are some challenges you may be facing and ways to overcome them.

With the onset of COVID-19, there have been significant lifestyle and working changes including social distancing and other pandemic measures. Given humans are naturally social creatures, the sudden changes caused by the pandemic have caused a severe cultural shock. For employees specifically, the widespread shift to working from home (WFH) and loss of face-to-face contact can threaten to dissolve company cultures, and leaders must now develop an action plan to keep culture alive!

A marketing strategy workshop is a space for collaboration. Ideas are constructed, analysis is undertaken and critical decision making is implemented. Members from various departments can come together and understand how marketing influences their outcomes. This allows for more innovative and effective solutions.

Since workshops only happen occasionally be sure to take advantage of them to show the rest of the company just how important marketing is to success. This is your one chance to effectively demonstrate the impact of marketing on all departments of the business.

In our day and age, we are seeing constant shifts in our traditional workplace cultures and environments, as more people work from the comfort of their homes. Following the devastating effects of the COVID-19 outbreak, more people have moved to working completely remotely and imposed restrictions have left companies and the overall employee morale in an unsteady state. Thus, in amidst these challenging times, adopting and maintaining a solid workplace culture for a smooth transition into remote working is essential to the fundamental survival of any successful business. 

It’s as certain as death or taxes. The inevitable fact for every CEO or HR manager is that they have made or will make a bad hiring decision at some point during their career.