Tag: Customer Analytics
Monday, 03 July 2023
Rethinking CAC Calculations: New Approaches, Common Assumptions and Essential Tools
Customer Acquisition Cost (CAC) is a critical metric for marketing managers, providing insights into the effectiveness and efficiency of their customer acquisition strategies. However, traditional CAC calculations often rely on assumptions that may not fully capture the complexities of modern marketing. In this article, we explore new approaches to CAC calculations, debunk common assumptions and highlight essential tools that can enhance accuracy and inform strategic decision making.
Published in
Marketing