Tag: customer behaviour
Monday, 21 August 2023
The Potential of AI in Future Marketing: The Predictive Paradigm
The realm of marketing is currently undergoing a revolutionary transformation, fueled by the predictive capabilities of artificial intelligence (AI). As technological advancements surge forward at an unprecedented pace, the infusion of AI has emerged as a game-changer, equipping marketers with tools that not only decipher historical trends but also forecast future trajectories. This predictive prowess is poised to redefine how businesses interact with consumers, allocate resources, and devise strategies for triumph.
Published in
Marketing
Tuesday, 21 February 2023
The Impact of Social Media on Customer Behaviour and Its Implications for Marketing
Social media has been a part of our lives for over a decade and it has revolutionised the way we interact, communicate, and consume information.
Published in
Social Media