Tag: customer segmentation

Companies must continuously strive to differentiate themselves from their competitors in today's highly competitive business environment to win over and retain customers. One way to achieve this is by adopting a customer-centric approach to their marketing efforts.

A multi-channel marketing approach is a strategy in which businesses use a combination of different channels to reach their customers. This approach aims to deliver consistent messaging and branding across all platforms, making it easier for customers to interact with the company and engage with its products or services.