Tag: election

The recent victory for Gay Marriage in Australia is a clear cut example of how a 'customers' identity means a lot about customer experience and thoughts. From electorate to electorate, voters had differing opinions. The further North you go, the less likely people are to support Gay Marriage. Areas heavily dominated by religious constituents were firm 'no's' and so on. 

Well like most Australians I was expecting to come to work this week knowing who is governing our country... and all being able to move forward with our business plans with some semblance of normality… 

And yet we woke up Sunday to a collective “WTF?”…
So alas, here we are again with a potential hung parliament and the country holding our breath as final ballots are counted… and Pauline Hanson in the senate. Don’t even get me started on that.

So what does this mean for business owners in Australia?