Tag: engagement
The biggest challenges holding back SAP Channel Partners scaling
Being part of the SAP Partner ecosystem is gold for many channel partners, except when consolidation of competitors occur and the market becomes ten-times more competitive. Many channel partners are finding themselves at a crossroads: continue with traditional growth strategies or pivot to more innovative, marketing-driven approaches. Marketing takes time and that’s something many Partners struggle to absorb. If you start marketing today, you won’t get a sale from marketing tomorrow. This is a common challenge as well as an opportunity in the SAP ecosystem. Many companies have embarked on an investment in their marketing strategy through Partner Benefits Catalog AI marketing firm, Robotic Marketer, to develop their marketing strategy.
Unlocking the Power of Geofencing Marketing and OTT Advertising: A Comprehensive Guide
Standing out and capturing the attention of your target audience is more challenging now than ever. Businesses are continuously exploring and experimenting with inventive approaches to connect with their customers across various advertising platforms.Geofencing marketing and Over-The-Top (OTT) advertising have emerged as powerful strategies that leverage location-based technology and the rise of streaming services to deliver personalised and targeted content to consumers.
How Are Millennials Reacting to Social Media in 2023
The digital era has revolutionised the way we connect, communicate, and consume information. Social media platforms, once hailed as the pinnacle of connectivity, are now witnessing a noticeable shift in millennial behaviour. With a keen focus on privacy, mental health, and personal growth, millennials are consciously reducing their usage of social media platforms.
Why Threads Should Be a Part of Your B2B Marketing Strategy
The newest release garnering everyone's attention has more of an unexpected twist than initially expected. Threads provides users with a platform, not dissimilar to Twitter, to post short-form text, images and videos to their accounts. It also creates the unique opportunity for users to produce groups and communities interested in similar niche topics. As its competitor Twitter continues to release unpopular changes to the platform, users may expect to witness the downfall of the widely popular platform.
Social Media Trends To Watch In 2023
Instagram vs. TikTok: Which Platform Is Best for Your Business?
Social media has become an essential tool in modern-day marketing strategies. By leveraging platforms like Instagram, TikTok, Facebook, and Twitter, businesses can reach a broad audience and engage with their target audience on a more personal level. Social media allows businesses to showcase their products or services, build brand awareness, and connect with customers through regular posts, promotions, and user-generated content, and ultimately boost sales. Additionally, social media platforms offer a wealth of data and analytics to help businesses understand their audience and tailor their marketing strategies to better reach their target audience.
The Benefits of Interactive Content: Engaging Your Audience in New Ways
Creating engaging and interactive content has become an essential part of any successful marketing strategy. With the rise of social media and mobile devices, audiences have become increasingly accustomed to consuming interactive content that they can engage with and share. Interactive content, such as interactive infographics and videos, provides a unique opportunity to connect with your audience in new and exciting ways.
The Power of Social Media in Marketing Events: How to Leverage Digital Channels to Boost Attendance and Engagement
Social media has become a ubiquitous aspect of modern society, with billions of people around the world engaging with these digital platforms daily. In recent years, the power of social media has become increasingly apparent in the realm of event marketing. Whether it is a corporate conference, music festival, or sporting event, social media has the potential to significantly boost attendance and engagement.
The Importance of User-Generated Content (UGC) in Marketing: Benefits and Best Practices
You're scrolling through your social media feed, and you come across a post from one of your favourites. This isn't just any ordinary post; it features an authentic photo or video from someone who has used the product or service, sharing their experience. It could be a glowing review or a humorous and relatable story. Whatever it is, it catches your attention and piques your interest.
The Do’s and Don’ts of using Memes in Your Marketing Campaigns
Memes have taken the internet by storm! They’re the fun little images or videos that get shared like wildfire on social media platforms and have become a staple of our online lives. But did you know that they have also become a powerful tool for marketers?