Tag: facebook - Page 3

Insert question marks here…  Sometimes even the odd exclamation mark for frustration’s sake.

You spend all your time on your business, client relationships, communications.  You’re investing a lot in your marketing to spread awareness and build a reputation.  Where’s the conversion?  Where’s the new business?  Where’s the Twitter following?  Where are the likes on Facebook?

Know.  Like.  Trust.

No matter how big and experienced you may be, a lot of people don’t know about the X-Factor of communication - that recent Chanel ad featuring Brad Pitt is a great example (making it to the ‘Business Insider’s 10 Worst Ads of 2012’ list).  Before you sell anything, you need to get known, you need to be liked and you need to be trusted.

How?

Finding time to spend on social media networks is getting more difficult. There are so many to choose from, that at times, small businesses don't know where to start.

From time to time, re-evaluating which social media networks work best for your company and re-defining your strategy according to changes in features and functionality, can either leverage your business to new heights or create havoc with your sales cycle.

As a firm believer that "you cannot be everything to everyone", it makes perfect sense to spend time looking at the various analytics relating to social media, the demographics of each platform and how it applies to your target audience, brand authenticity and collaborations with clients and partners.

When it comes to b2b marketing, the decision on what social media networks to use and invest in becomes significantly easier.

1 Billion Users. Now that is a really big number. HUGE!

If you think about the fact that there are only 7 billion people reportedly on the planet, Facebook has a staggering 14% as friends.

In July 2010, they had half that. 500 million registered users to be precise. So, how in 26 months have they increased to double that size excluding China, because its banned there?

There are 10 968 120 Facebook users in Australia accounting for 51.58% of the population - so why then, do I receive a call from Facebook to sell advertising from Malaysia.

Asha, the lovely girl that called, was very difficult to understand because of her accent. Not too dissimilar to the strong Australian accent being difficult to understand in other parts of the world, but nevertheless, almost impossible to clearly identify what Asha was trying to sell me. Eventually I worked it out, but the script she was using was so bad, that I am sure that the success rate of this campaign by Facebook will take a nose-dive, just like their share price.

It's old news now, but it has me thinking... how realistic is it for the average small business owner to aspire to such great heights?

You would have to have been sleeping under a rock to not know that Facebook has just finalised an acquisition of the 12-man band, Instagram, for a cool price of $1 billion, give or take a few dollars, in shares and cash.

Facebook is meant to be for friends. Right?

It disturbs me how many people trawl through facebook and request 'friendships' with people they have never met or have met for 20 minutes in a bar (and are married or in a relationship). Is Facebook a platform for people to become sleeze bags and try and pick up women/men or is it a platform for friendship. Sure, some people don't have a life and spend every waking hour checking if someone has made a comment on their facebook pages in hope that it will make them feel better than they did the minute before.

According to Psychologytoday.com, so many people spend time on facebook because;
1. They are bored at work
2. They are unhappy with their lovelife
3.  There are a narcissist (and/or voyeur)
4.  They desire to 'get along' with people
5.  Their motive is to 'get ahead'

I think facebook has a place and it is to keep in touch with friends and relatives and to touch base with that person who was your best friend in year 7, but a friend is not someone who you don't invite to your house for dinner or pick up the phone to. A friend is someone you really know, not someone that is a distant acquaintance.

In business there certainly is a place for facebook particularly for consumer based marketing where facebook is fantastic or even for events - but that is NOT on your personal facebook account. It is on a business facebook page that clearly communicates what the objective is for the use of this platform.

More than 100 million users access facebook through their cell phones and those who do, access it double the amount of times as someone who accesses it through a computer. There is a real addiction going on to facebook and without doubt there is and always will be social repercussions.

I personally prefer someone to pick up the phone and call me rather than facebook me a message and face-to-face beats everything hands down for those who I care about.

With more than 500 friends on facebook, I have always been reluctant to share anything to do with work with my friends.

As many of you know, I write a blog most days which is receives thousands of visitors around the globe, many loyal enough to read my blog within minutes of it being posted.

Where is everyone?

It appears that I may have been a bit off the mark in a previous article. I claimed that Google Plus’ entry into online social media would spell the sudden demise of Facebook. At this point in time that appears to be false. It has become apparent that social media supremacy will come after a long struggle rather than the quick and clean coup reminiscent of the Facebook takeover of MySpace that I predicted.

Google for Small Business

If you haven’t sent off your details to be included in the latest social network craze, Google , then you should do so – immediately!

With more than 25 million people joining in the first month, since its launch at the end of June, Google may very well, become the most successful social network of all time.