Tag: international

We have the most amazing marketing internship program, and the biggest benefit for us is the privilege to see people grow in confidence and capabilities. The fact that after an internship they should be able to go out into the world and add value to any entry-based marketing position, is something that we are extremely proud of.

It's been over 10 years since Marketing Eye opened its doors and I have to say that I am completely and utterly in love with the business right now.

What keeps you in the game is the ability to constantly change and perhaps, rev it up a bit.

In the past 3 years, we have been focused on change, innovation and revving it up like no tomorrow. Be careful what you wish for because we have also had to put the brakes on a few times and that has been very interesting.

Every now and again I have to take stock and start all over again. It's not necessarily because I have gotten something wrong. Instead, it's usually because I travel so much and am exposed to some of the most brilliant minds in business, who kindly share their thoughts and philosophies with me, that somewhere along the line, I become inspired or a thought makes more sense than the original plan.

A catalyst for change is the inate desire to be better. To do things in a way that transcends what may be normally expected, and sets in motion a purposeful action leading to an end goal.

December was a short month in the office; only two weeks in length, yet it produced the most sales on record. We surpassed our sales forecast by 62 percent in the first week, and finished off hard with two contracts coming in from Geelong Grammar and Parramatta City Council on the last day in the office.

Internationally, we are in a fast-growth phases and this holiday has been spent working out how we will accomodate the extra sales and at the same time keep moving forward, leveraging our unique positioning. 

We now have three inside sales executives in the company, with that set to double by the end of the first quarter next year. This investment has paid dividends as it allows marketing managers to focus on their jobs and not be tied down by talking to prospects that are warm and not hot. They no longer put together the proposals or the contracts, which are all done by our well trained inside sales executives.

An inside sales executive at Marketing Eye is an entry level position, giving marketing graduates the first taste of what it is like to work at Marketing Eye. Their job to date is to manage incoming leads generated from social media and our website, following them through first point of contact via email or phone through to presentation of Marketing Eye services and sending of proposal documents. They then close with a contract. 

This usually takes up most of their day, but we try and keep time aside for marketing. They get to work on client marketing strategies, social media, writing of electronic direct mail pieces and copywriting for our 600 page websites.

By ensuring that they work on client marketing activities and marketing our company, they are getting experience to jump to the next level as a marketing executive. They also understand what they are talking about when a lead comes in because usually they have either done it too or have worked as part of a team to achieve a particular client goal.

Selling Licensing Agreements

We have a huge announcement to make on January 5, 2015, in relation to Licensing Agreements. Over time we have realized how unique our business model is and the fact that we have so many systems and processes, along with technologies to ensure that our people work harder, faster and smarter than our competitors is appealing to other marketers looking to set up their own businesses.

Our licensing model provides highly skilled marketers with an opportunity to build a successful business while leveraging of a well-recognised marketing consulting brand, and a sophisticated backend of marketers, branding experts, public relations, journalism, social media, web development and graphic design.

We will help licensees build a business that is sustainable, retainer based and collaborative in its approach.

One of the standouts of Marketing Eye's model is our commitment to excellence. We have identified a gap in knowledge in the market and continually strive to educate those in our team on the latest in marketing techniques and processes. 


Launching into 2015

There are many things that we need to improve in our business, and this time of year we have dedicated ourselves to ensuring that it happens. If you don't continually improve your business, you will fall to the wayside and find that other competitors capture greater market share.

Hiring new people is imperative to our growth as we don't have an issue getting clients, but finding quality marketing managers is a lot more difficult than we would like. Is there a global shortage of qualified marketing managers? I think there is. So many marketing managers don't have the opportunity to work across the entire marketing mix and therefore are not 'qualified' to be consulting on a clients business. Or they have had so many agencies at their disposal in corporate that they only know how to manage an agency, not how to do tactical marketing activities nor do they know what the latest in marketing techniques or analytics are, relying on agencies to feed them with information. Bu we are the agency, so our job is to know what we should be doing for a client in order to help them reach their business goals.

It's a fine line but education is key. 2015 is very much about education of marketing managers internally and externally. We are committed to lifting the benchmark in marketing talent around the world and will be hosting marketing strategy seminars around the US and Australia over the upcoming year.

What is your business theme for 2015?

When I started Marketing Eye more than 9 years ago, I had a vision to be the world's best small business marketing firm. I dreamt that I would open offices all over the world that would sell marketing services backed by sophisticated technology platforms, media and education, to businesses that had revenues of $1 million to $200 million.

Primarily, the companies that would be ideal clients were one's that were entrepreneur-led, like me, and who had a dream to significantly grow their businesses and mostly be industry game-changers - although the latter wasn't exactly necessary.

In the early days, we had hurdles. The first was our own mind-set of being use to working with funded startups or medium to large corporations and shifting the way we interacted, engaged and nurtured our clients to success to cater for burgeoning SMB market.

It took time. More time than I ever imagined. 

Over the years, I have had wondered how and why Qantas has remained so successful.