Tag: IT
Navigating the US Market: What Australian Technology Companies Need to Consider
Expanding into the US market can be an exciting and transformative journey for Australian technology companies. After all, the United States offers a vast and dynamic market with immense growth opportunities. However, entering a new market can also present challenges and complexities that require careful consideration and strategic planning. For example, cultural differences and consumer preferences may vary significantly from the company's home market, demanding localised marketing approaches.
Digital Transformation trends you can't ignore
What exactly is digital transformation, and how does it help your company? If you weren't aware of it, digital transformation is defined as how well organizations can keep up with the rapid expansion of digital technologies and how they adopt them.
An unlikely love affair between IT and Marketing
My husband is a software engineer, well he is many things; a great dad, a fantastic husband and well if I’m 100% honest a total nerd. A tech head and code developer at heart, he often sees the world in black and white, a series of 1’s and 0’s while I’m much more emotive,
Motivation, business and teamwork with a female CEO
Being a young woman with high hopes in business and seeing these kinds of statistics is both disheartening and motivating. On one hand, it pushes you to think “I can do this, I can really make a difference”, then some days you see the number of male figureheads of a company or even the country, shake your head and wonder if it’s worth it (pro tip: it is).
IT firms hang on in wake of GFC
The IT industry is buying less hardware, says Andrew Thomas
It’s been a year of mixed fortunes for IT businesses.