Tag: KPIs

In digital marketing SEO campaigns aim to drive organic search results and website traffic from search engine’s such as Google. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Google’s search results are constantly changing to provide the best user experience for their users.

To keep track of their key performance indicators (KPIs), marketers need help when facing 4.62 billion social media users and the different kinds of posts they create which are spread across 17 different social media platforms. That is not even considering the website traffic and engagement that may come from the 8.5 billion Google searches that occur every day. To provide your clients with clear and accurate results regarding your marketing efforts and their marketing expenditure, platforms have been created to track not only your social media engagement and views but the traffic, sales, and engagement that your website may receive. 

There is not a business on the planet that hasn't thought about setting marketing goals for 2021, and at least given thought to how they are going to keep them. Most companies spend November and December bringing together key stakeholders in a business to discuss the next years business, sales and marketing goals. They do this in the form of a series of workshops, and what's really great about this, is even if you have a small business, a mini-workshop is invaluable for brainstorming how your business can do better in the year ahead.

If you read the news, the world is doomed. Careers are not what they use to be and the chances of you get a promotion before your time is close to zero.

But for those who back themselves, believe that anything is possible and are prepared to put their skills, knowledge and resilience to the test - there is good news! Here are some hacks that will get you the next promotion - fast!!!!

Marketing Managers want to be at the table when business decisions are being made. They, by sheer title, believe that they are being largely ignored over Sales Manager who bring dollars to the table and other senior management team members including technology. 

A high performing marketing team differs from one industry to another and for that matter, one business to another. The basic fundamental of what defines the success of a high performing marketing team relates solely to the performance of the balance sheet, and marketing's ability to drive high quality leads to sales teams, and give those same teams all the tools in which they need to sell.