Tag: logo identity
Tuesday, 17 March 2015
How to use colour to define your brand
I have a personal fascination with colour: the history behind it, the emotions it evokes and the simple beauty of it.
Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
Published in
Marketing
Monday, 11 August 2014
The art of visual artillery
Sometimes in marketing, you have to go in guns blazing.
In my experience, graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch. Cohesive graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image. It’s more than an art form; it’s a powerful tool.
If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.
In my experience, graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch. Cohesive graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image. It’s more than an art form; it’s a powerful tool.
If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.
Published in
Small Business Marketing
Tuesday, 02 February 2010
Is your brand all over the shop?
I am in Townsville today doing a stocktake of one of Marketing Eye’s medium sized business clients brands.
Published in
Marketing
Monday, 09 August 2010
Counting on a brand
About 4 years ago, Marketing Eye was engaged by Gold Coast Accounting firm Saber Accountants, to develop a new logo identity and branding as well as marketing material and a website.
Published in
Marketing