Tag: marketing consultant

The COVID-19 pandemic has rewritten the rules across industries, with the marketing sector experiencing some of the most dramatic shifts. Initially, during the early days of the pandemic, companies found themselves in search of experienced marketers to make sense of the rapidly changing consumer behaviours and the sudden shift to digital channels. Marketers were in high demand, with many commanding salaries up to 100% higher than their pre-COVID rates.

However, as the economic impact of the pandemic deepened, the situation reversed dramatically.

Allflo Pumps & Equipment are a leading supplier of pumps and pump accessories for a wide range of industries, within Australia. They pride themselves on their custom solutions that deliver exceptional performance. Allflo needed a marketing strategy that would match their reputable brand and enlisted on Marketing Eye as the outsourced marketing team. The marketing strategy was designed to breathe fresh life into the brand by redesigning and updating their website. As part of the redesign we developed content by creating blogs, writing case studies and completing website updates. As part of the rebranding, Marketing Eye created and designed signage and brochures to help create brand awareness. Continuing on with the brand awareness strategy, we created monthly social media content calendars and delivered that content across all of their channels.

You can lead a horse to water, but you can’t force the horse to drink it. Many forward thinking entrepreneurs have embraced AI and shared with their teams new ways in which to improve productivity and outcomes, but push-back is greater than many think.

As a marketing agency owner, I was the first to get my team to get onboard with ChatGPT in November last year. Imagine how surprised I was that in January, many had said “we haven’t gotten around to having a look at it”.

One of the first questions a curious marketer always asks me is “How can I become a better marketer?” It’s such a great question and something that all marketers should ask themselves on a daily basis. I know that subconsciously I do. With a team of marketing consultants, digital marketers, brand consultants, web development specialists and social media professionals on our team, if they don't constantly think about how we can improve the marketing outcomes for our small business clients, then our clients will not be getting the expert marketing consulting services that they are paying for. 

Every marketing consultant knows that if you don't focus your marketing strategies and marketing campaigns on the customer, they will fail. Businesses must have a deep understanding of their customers' needs and preferences to stay ahead of the competition but also to be able to achieve ROI on marketing investment. With technology advancements, customers have more choices and power than ever before, making it essential for businesses to understand their customers' behaviour, opinions and preferences to create products and services that cater to their unique needs.

As an intern at Marketing Eye, I was excited to gain real-life experience in the fast-paced world of digital marketing. Throughout my internship, I was given the opportunity to work on a variety of tasks, and it was an experience that not only gave me insight into the industry but also prepared me for the working world. My tasks mainly consisted of writing and scheduling blogs, scheduling social media posts, creating social media calendars, developing marketing strategies, and coordinating an editorial release.

Companies must continuously strive to differentiate themselves from their competitors in today's highly competitive business environment to win over and retain customers. One way to achieve this is by adopting a customer-centric approach to their marketing efforts.

Whether you're an entrepreneur or a marketing consultant on the job, you want to make a good impression during networking events. The beautiful thing about networking events, however, is that they may benefit you whether you're an experienced business owner, a beginner, or an employee. Networking can be done in a variety of ways; online and in person. As a marketing consulting firm, we find that we get the most benefit out of in-person creating valuable connections. However, I've made some really great friends and met clients via Twitter - which has had a high impact on my business over the years.

There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. Every study shows us that email marketing is performing well and looks to remain the case for years to come.

While a marketing consultant is not essential to the success of your business, employing one with industry experience will certainly help to streamline a company's marketing efforts. Employed as an external advisor, a marketing consultant will bring their expertise to your business to plan and execute proven marketing strategies. A consultant understands the customer's unique needs, analyses market insights, processes and issues. All this garnered information is combined with their knowledge to suggest and apply solutions that will improve your company's marketing efforts.